25/05/2022 Student blogs on their experience changing electricity retailers (for their parents)

I love teaching the students of ECC2460 Energy Markets and Policy. It is a second-year economics elective, but I get a wide-range of enrollees in terms of major (backgrounds include econ, engineering, law, physical sciences and arts) and experience. Building off assumed knowledge of introductory microeconomics we touch on issues of economic regulation, competition and market power, consumer engagement, externalities and externality-correcting policies as they relate to the energy sector. The largest focus is on electricity markets and the policy challenges associated with navigating a transition to incorporate more intermittent renewables. I get to bring in some guest speakers, play lots of game-based exercises with a keen and diverse group of students, and I stay up-to-date with the happenings in the Australian energy transition when I update my figures each year.

Early in the course we discuss the basics of electricity markets. One topic introduces the demand for electrical energy and covers how end-users participate in the electricity sector (which differs depending on the nature of retail competition in your jurisdiction). In our home of Victoria, Australia, we have a long-established market for retail electricity. At Monash, we also have Ron Ben-David as a Professorial Fellow, who was previously the Chair of the Essential Services Commission Victoria (the major regulatory body of retail energy markets in Victoria). Each year he delivers a wonderful seminar that walks students through the history of the electricity sector in Victoria; from the state-owned utility days, to the structural separation of transmission, distribution and generation, to the introduction of retail competition. He then dives more in-depth into the issues surrounding retail markets and frameworks for assessing whether our retail market delivers "effective competition", which begins with a discussion of whether that's even the relevant question when scrutinising the performance of retail markets.

Ron's seminar is a platform for me to run a non-compulsory "bill challenge" - I offer two $50 prizes to students. One prize goes to the person that projects to save the most money by switching their electricity retailer. The other prize goes to the student that writes the most entertaining or informative post. I was motivated to do this by the results of a poll I have run each year during class - "How much does your household pay per kWh?" - I specify in class I am asking about their marginal price and this is the summary of answers I received the past two years:

  • 0-10c/kWh - 1 response

  • 10-20c/kWh - 15

  • 20-30c/kWh - 17

  • 30-40c/kWh - 10

  • 40-50c/kWh - 1

  • 50-60c/kWh - 2

  • Not on a flat-rate plan - 1

  • I don't know - 7

  • I REALLY don't know - 16

There's either a lot of heterogeneity or more likely a lot of incorrect guesses! It makes a big point that competition in these markets isn't like the market frameworks used in Econ 101 - we can't assume perfect information, and we can't assume zero transaction costs; it takes costly time and effort along with some energy literacy to navigate the market and search for a good deal. I think it is important for students to have a go at navigating the real world here to help scrutinise how these core Econ 101 assumptions fail and then consider how you might change the economic framework for viewing markets like these. For example, search costs are inherently unobserved and difficult to quantify, yet essential to consider when asking questions such as "has opening electricity retailing to competition improved economic welfare?" or the like.

One of last year's winners saved a huge amount of money - the exercise led him to discover that his parents' rooftop solar installation was essentially ornamental -- it wasn't connected, what a waste! Rectifying that was obviously a big win! This year I had two terrific entries that I paste below. The first is by Rafiq Muhammad Rashdan who almost blew away one of the points I hope to raise - that there is a lot of heterogeneity in plans offered and most households could make some savings from switching to the best plan for them. Rafiq's family look to be on the best plan available to them. Thankfully, the second entry by Hugo Gill revealed substantial savings, potentially $600 per year. Both pieces provoked an interesting class discussion; centred around things like why the timing of energy use matters for them, and in Hugo's case, the immediate use of some of projected savings to move onto a "green" power plan.

I paste these student blogs below with Rafiq and Hugo's permission. Prospective students, get in touch if you'd like to know more about ECC2460. Prospective employers, get in touch with me if you have an internship or grad program you'd like advertised. I have numerous terrific students such as Rafiq and Hugo come through my classroom each year and will happily connect students and employers.

Cheers,

Gordon

P.S: My experience on real-time pricing was posted in a blog on Feb 2021. It is very much due an update for those following a) the Griddy case study from the Winter storm in Texas that occurred in the weeks following my post, and b) the high-priced happenings of wholesale markets in Australia in the last quarter or so. I'm not sure when I'll get around to it. But as a preview to (b), it is fair to say I'm now experiencing quite a lot of numbness with respect to the prices I face!