Associate Professor
Daniels School of Business
Purdue University
Email:Â
huan1259@purdue.edu
Research Areas:
Quantitative Marketing, Industrial Organization, Applied Econometrics.
Substantive Research Interests:
Algorithmic and dynamic pricing, Empirical models of consumer decision and demand, Market design of digital platforms.
Teaching Interests:
Data-driven Marketing, Digital Marketing, Pricing Strategy, Structural Models in Marketing and Industrial Organization, .