Publications
Kovács, Balázs, Greta Hsu, and Amanda Sharkey. 2023. The Stickiness of Category Labels: Audience Perception and Evaluation of Change in Creative Markets. Management Science.
Guo, Wei, Tieying Yu, and Greta Hsu. 2023. “Collaborative Dynamics Among Market Incumbents in the U.S. Airline Industry, 1989 to 2010.” Di Stefano, G. and Wezel, F.C. (Ed.) Organization Theory Meets Strategy (Advances in Strategic Management), 43: 141-169.
Sharkey, Amanda, Elizabeth Pontikes, and Greta Hsu. 2022. The Impact of Mandated Pay Gap Transparency on Firms' Reputations as Employers. Administrative Science Quarterly.
Godart, Frédéric, Greta Hsu, and Giacomo Negro. 2022. “Gatekeeping and the use of contested practices in creative industries: The case of fur in fashion.” Organization Science.
Sharkey, Amanda, Balázs Kovács, and Greta Hsu. 2022. “Expert critics, rankings, and review aggregators: The changing nature of intermediation and the rise of markets with multiple intermediaries.” Academy of Management Annals.
Hsu, Greta and Balázs Kovács. 2021. “Examining the relationship between county-level cannabis dispensary counts and opioid-related mortality rates in the United States: A panel data study.” British Medical Journal.
Hsu, Greta and Stine Grodal. 2020. “The Double-edged Sword of Oppositional Positioning: A Study of the U.S. E-cigarette Category, 2007-2017.” Administrative Science Quarterly.
Hsu, Greta, Balázs Kovács and Özgecan Koçak. 2019 “Organizational Adaptation in Changing Demand Landscapes: A study of U.S. cannabis markets, 2014-2016.” Strategic Management Journal, 40, 13: 2214-2241.
Hsu, Greta, Anthony C. Gamst, Yulin Zhuang, Tanya Wolfson, and Shu-Hong Zhu. 2019. “A Comparison of E-cigarette Use Pattern and Smoking Cessation Behaviors of Vapers by Their Primary Place of Purchase.” International Journal of Environmental Research and Public Health 16(5): 724.
Hannan, Michael T., Gaël Le Mens, Greta Hsu, Balázs Kovács, Giacomo Negro, László Pólos, Elizabeth Pontikes, and Amanda Sharkey. 2019. Concepts and categories: Foundations for sociological analysis. Columbia University Press.
Hsu, Greta, Jessica Y. Sun, and Shu-Hong Zhu. 2018. "Evolution of Electronic Cigarette Brands from 2013-2014 to 2016-2017: Analysis of Brand Websites." Journal of Medical Internet Research.
Hsu, Greta, Özgecan Koçak, and Balázs Kovács. 2018. “Co-opt or co-exist? A study of medical cannabis dispensaries’ identity-based responses to recreational-use legalization in Colorado and Washington.” Organization Science.
Hsu, Greta and Stine Grodal. 2015. “Category establishment as a strategic opportunity: The case of light cigarettes, 1964-1993,”American Sociological Review, 80: 28-62.
Koçak, Özgecan, Michael T. Hannan, and Greta Hsu. 2014. “Emergence of market orders: Audience interaction and vanguard influence,” Organization Studies, 35: 765-790.
Hsu, Greta and Kimberly D. Elsbach. “Explaining variation in organizational identity categorization." 2013. Organization Science, 24: 996-1013.
Hsu, Greta, Giacomo Negro and Fabrizio Perretti. “Hybrids in Hollywood: A study of genre spanning in the U.S. film industry." 2012. Industrial and Corporate Change, 21: 1427-1450
“Critical mediation and producer pricing: Elaborating the effect of quality standards.” 2012. (with Peter Roberts and Anand Swaminathan) Organization Science, 23: 83-97.
“Typecasting, Legitimation, and Form Emergence: A Formal Theory.” 2011. (with Michael T. Hannan and László Pólos) Sociological Theory.
“Research on categories in the sociology of organizations,” 2010. (with Giacomo Negro and Özgecan Koçak) Research in the Sociology of Organizations, 31: 3-35.
“Modal constructions in sociological arguments.” 2010. (with László Pólos and Michael T. Hannan). Journal of Mathematical Sociology 34: 201-238.
“Multiple category memberships in markets: A formal theory and two empirical tests.” 2009. (with Michael T. Hannan and Özgecan Koçak) American Sociological Review 74: 150-69.
Hannan, Michael T., László Pólos, Glenn R. Carroll, and Greta Hsu. 2007. "Identity and audience." in Logics of Organization Theory: Audiences, Codes, and Ecologies, Michael T. Hannan, László Pólos, and Glenn R. Carroll, Princeton University Press.
Baron, James N., Michael T. Hannan, Greta Hsu, and Özgecan Koçak. 2007. “In the company of women: Gender inequality and the logic of bureaucracy in start-up firms.” Work and Occupations 34: 35-66.
Hsu, Greta. 2006. “Jacks of all trades and masters of none: Audiences’ reactions to spanning genres in feature film production.” Administrative Science Quarterly 51:420-450.
Hannan, Michael T., James N. Baron, Greta Hsu, and Özgecan Koçak. 2006. “Organizational identities and the hazard of change.” Industrial and Corporate Change 15:755-84.
Hsu, Greta. 2006. "Evaluative schemas and the attention of critics in the film industry." Industrial and Corporate Change 15: 467-496.
Hsu, Greta and Michael T. Hannan. 2005. “Identities, genres, and organizational forms.” Organization Science 16, 5: 474-90.
Hsu, Greta and Joel M. Podolny. 2005. “Critiquing the critics: An approach for the comparative evaluation of critical schemas.” Social Science Research 34, 1: 189-214.
Podolny, Joel M. and Greta Hsu. 2003. “The Problem of Knightian uncertainty underlying exchange.” Pp. 77-103 in Vincent Buskens, Werner Raub, Chris Snijders (eds.), Research in the Sociology of Organizations, Vol. 20, Amsterdam: Elsevier Science.
Baron, James N., Michael T. Hannan, Greta Hsu, and Özgecan Koçak. 2002. "Gender and the organization-building process in young, high-tech firms." Chapter 10 (pp. 245-73) in Mauro F.Guillen, Randall Collins, Paula England, and Marshall Meyer (eds.), The New Economic Sociology: Developments in an Emerging Field. New York: Russell Sage Foundation.