Hsu, Greta, Özgecan Koçak, and Balázs Kovács. Forthcoming. “Co-opt or co-exist? A study of medical cannabis dispensaries’ identity-based responses to recreational-use legalization in Colorado and Washington.” Organization Science.

Hsu, Greta and Stine Grodal. 2015. “Category establishment as a strategic opportunity: The case of light cigarettes, 1964-1993,”American Sociological Review, 80: 28-62.

Koçak, Özgecan, Michael T. Hannan, and Greta Hsu. 2014. “Emergence of market orders: Audience interaction and vanguard influence,” Organization Studies, 35: 765-790.

Hsu, Greta and Kimberly D. Elsbach. “Explaining variation in organizational identity categorization." 2013. Organization Science, 24: 996-1013.

Hsu, Greta, Giacomo Negro and Fabrizio Perretti. “Hybrids in Hollywood: A study of genre spanning in the U.S. film industry." 2012. Industrial and Corporate Change, 21: 1427-1450

Critical mediation and producer pricing: Elaborating the effect of quality standards.” 2012. (with Peter Roberts and Anand Swaminathan) Organization Science, 23: 83-97.

“Typecasting, Legitimation, and Form Emergence: A Formal Theory.” 2011. (with Michael T. Hannan and László Pólos) Sociological Theory.

Research on categories in the sociology of organizations,” 2010. (with Giacomo Negro and Özgecan Koçak) Research in the Sociology of Organizations, 31: 3-35.

Modal constructions in sociological arguments.” 2010. (with László Pólos and Michael T. Hannan). Journal of Mathematical Sociology 34: 201-238.

Multiple category memberships in markets: A formal theory and two empirical tests.” 2009. (with Michael T. Hannan and Özgecan Koçak) American Sociological Review 74: 150-69.

Hannan, Michael T., László Pólos, Glenn R. Carroll, and Greta Hsu. 2007. "Identity and audience." in Logics of Organization Theory: Audiences, Codes, and Ecologies, Michael T. Hannan, László Pólos, and Glenn R. Carroll, Princeton University Press.

Baron, James N., Michael T. Hannan, Greta Hsu, and Özgecan Koçak. 2007. “In the company of women: Gender inequality and the logic of bureaucracy in start-up firms.” Work and Occupations 34: 35-66.

Hsu, Greta. 2006. “Jacks of all trades and masters of none: Audiences’ reactions to spanning genres in feature film production.” Administrative Science Quarterly 51:420-450.

Hannan, Michael T., James N. Baron, Greta Hsu, and Özgecan Koçak.  2006. “Organizational identities and the hazard of change.” Industrial and Corporate Change 15:755-84.

Hsu, Greta. 2006. "Evaluative schemas and the attention of critics in the film industry." Industrial and Corporate Change 15: 467-496.

Hsu, Greta and Michael T. Hannan. 2005. “Identities, genres, and organizational forms.”  Organization Science 16, 5: 474-90.

Hsu, Greta and Joel M. Podolny.  2005. “Critiquing the critics: An approach for the comparative evaluation of critical schemas.” Social Science Research 34, 1: 189-214.

Podolny, Joel M. and Greta Hsu. 2003. “The Problem of Knightian uncertainty underlying exchange.” Pp. 77-103 in Vincent Buskens, Werner Raub, Chris Snijders (eds.), Research in the Sociology of Organizations, Vol. 20, Amsterdam: Elsevier Science.

Baron, James N., Michael T. Hannan, Greta Hsu, and Özgecan Koçak. 2002. "Gender and the organization-building process in young, high-tech firms."  Chapter 10 (pp. 245-73) in Mauro F.Guillen, Randall Collins, Paula England, and Marshall Meyer (eds.), The New Economic Sociology: Developments in an Emerging Field.  New York: Russell Sage Foundation.