Dr. G.P Sudhakar
Eveningtime Phone: 080-23672331
Mobile: 9845463941
Email: gps_blr@hotmail.com
1703, Gowri Apts, New B.E.L. Road
Bangalore-560054
Accomplished and versatile professional, in the dynamic area of Marketing and Corporate Communications
SUMMARY
Lends 22 years of experience, primarily in the areas spanning marketing communications, brand management & corporate communications across a gamut of industries in the consumer goods and food sector.
Possess good exposure in cross cultural settings with clients/ colleagues in Japan, Belgium, UK and Sweden.
Exemplary understanding of communications from a brand building perspective to enable organisations build brands at enviable costs.
A strong penchant for academic and practical leaning in retail communications.
Expertise in nurturing business to business presentations – from ideation to finish including research, structuring, writing and presentation.
Sharp business acumen to gauge prospective events, feel customer pulse, or make strategic choices.
Architect of leveraging a diminutive budget to evolve a Brand – “Rank Aqua”, which was recognised as industry leader in three years time.
Sound exposure to general management in a host of start up/Greenfield projects.
Background of entrepreneurial experience.
WORK EXPERIENCE
President Sales and Marketing, Jayakrishna Aluminium Ltd Hyderabad, Feb 2008-Jan 2009
Responsibilities:
Managing the entire marketing effort from building a team, managing key accounts, promotions, and logistics
Instrumental in bringing new channels such as Modern Trade, and identifying new segments
Involved in managing a transition towards building a professional organization which involved setting up systems, recruitments and making choices
Associate Professor – Prin. L.N.Welingkar Institute of Management Development and Research, Bangalore, May2006 – Jan 2008
Responsibilities:
Impart teaching in the areas of Marketing management, Retail marketing, Retail business environment, Retail communications, B to B marketing
Conduct research in the area of retail promotion management.
Assistant Professor, Department of Management Studies, Sir. M Visvesvaraya Institute of Technology, Bangalore, 2002 –2006
Responsibilities:
Imparted teaching in the areas of marketing, promotion management, services marketing industrial marketing, and economic environment, for MBA students, as Assistant Professor.
Conducted research in the area of retail promotion management.
Co-ordinated the annual institute magazine and quarterly newsletter as Editor.
Dynamic involvement in organising University examinations, viva voce, answer scripts evaluation.
Chart syllabus and question papers for University examinations.
Achievements:
Delivered timely output related to Institute annual magazine and newsletter as Editor.
Initiated corporate training in “Selling”
Associate Professor-Marketing Communications, Convergence Institute of Media, Management and IT (COMMITS), 2001-2002
Responsibilities:
Taught marketing concepts, Integrated Marketing Communications, Event management, & Public relations
Achievements:
Conceptualised and conducted events aimed at building an education brand.
Developed Syllabus for various subjects.
Independent Consultant, 1999-2001
Handled independent consulting assignments with premier client companies in Information Technology/ITES, Consumer durable, & management education. Imparted strategic business direction that included forging technology partnerships, setting-up distribution network, marketing communications and PR support. Clients included
Learning Beam P Ltd
Brainpad P Ltd
Jayakrishna Aluminium ltd
Vishnu Mohan’s Sutras
Climare Refrigeration
SCA Packaging India P. Ltd., 1992-1999
Manager-Sales, 1997-1999
Responsibilities:
Handled market opportunity analysis, market entry strategy.
Involved in corporate communications.
Formulated business plans, marketing and communication proposals.
Onus of driving paper sales in business markets in India
Provided support for box plant project
Achievements:
Fostered a sales network
Senior Manager-Marketing & Communications, Rank Industries Ltd., 1992-1997
Responsibilities:
Built corporate credibility.
Conducted market research.
Managed export marketing communications
Handled corporate business to business communications.
Formulated marketing strategy and planning.
Coordinated diversification plans spanning technical/marketing alliances with leading global majors.
Responsible for key account relationships
Achievements:
Instrumental in transforming the fortunes of the company as industry leader in three years on a restrained communications budget.
Partook and orchestrated participation in several national and international seafood exhibitions.
Recipient of award for securing global market acclaim for packaging.
Managed communications for two very successful public issues of equity shares from inception to finish for green field projects.
Evolved and launched export marketing communication strategy including the entire gamut of finalizing brand names, packaging, publicity activities, product development and direct marketing.
Assistant Manager (Marketing Services), 1988-1991 Hyderabad Allwyn Ltd
Joined as Advertising Officer, promoted as Asst. Manager (Marketing Services) after one year and moved out as Asst. Manager (Watch Marketing). Hyderabad Allwyn Limited was one of the largest public sector Companies in the province of Andhra Pradesh. Allwyn was a leading player in the watch/refrigerator/Industrial sewing machines market. It pioneered many a new concept in watches and collaborated with Seiko of Japan.
Managed the Watch advertising effort, apart from assisting in product management functions such as price comparison studies, retailer census, Packaging development and merchandising
Previous Work Experience
Branch Executive, Kanara Advertising, 1985-1987
Manager, Sun Lamps, Hyderabad, 1979-1985
EDUCATION
Phd. from Osmania University, Hyderabad for research in the area of Retail Store Positioning
M.B.A (Marketing), School of Continuing Technological Education, J.N.T University, Hyderabad, 1982 -67% aggregate
B.Com (Hons.), Indian Institute of Management & Commerce, Osmania University, Hyderabad, 1979
ADDITIONAL INFORMATION
President Scout
Partook in various advertising/management updates including a Seminar on integrated marketing communications in the U.S
Authored innumerable publications in the areas of advertising in the public sector, banks, dealer cooperatives, retail advertising and more in leading and accredited journals, magazines and dailies of repute
Training
Undergone short term programs in negotiation skills and marketing communication skills
Sponsored by MPEDA (Government of India Agency) to participate in a 10 day program on marketing seafood in Bremen, Germany
Undergone month long military training
PERSONAL
Date of Birth : March 10, 1960
Languages Known : Proficiency in English, Conversant with Hindi, Telugu, Tamil and Kannada
G P Sudhakar