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g [dot] knox [at] tilburguniversity.edu
I'm an associate professor of marketing at the Tilburg School of Economics and Management, Tilburg University. Here is my official university page.
I hold a Ph.D. from the Wharton School University of Pennsylvania. I've been at Tilburg since 2013. Before that, I was on the faculty of the LeBow College of Business, Drexel University 2011-13, and Tilburg University 2006-11.
Research
I do quantitative empirical research on several topics:
More recently, I've been interested in the environmental costs associated with grocery shopping. This is a joint project with several colleagues in the department. We've developed an app to highlight trends over time in sustainable product market shares. Ongoing work looks at the effects of marketing campaigns on shifting diets to plant-based foods.
I have some research on platforms: how platforms like Spotify change listening behavior (video, write up by MSI), and whether they fragment consumption (paper2)
A few papers in the customer base literature:
On complaints, service recovery & their effects on customer lifetime value: paper1, paper2
On non-random targeting & latent attrition and customer lifetime value: paper
On retailing: unplanned purchases, renting vs. buying movies
Testing simple models of how people solve bandit problems: paper
My publications, working papers, grants and other things
Teaching
At Tilburg, I teach Customer Analytics (slides and R notebooks freely available at the link) for masters students and Marketing Analytics for Big Data for bachelors students. I also coordinate the bachelors thesis in Marketing.
Superivision
I supervise several masters thesis students. If you're a masters thesis student who has been assigned to me, check out my guidelines.
Miscellaneous
I have a (now very old) site of restaurants in Tilburg. A while ago, I was the subject of a video about working at Tilburg University.
Some other links:
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