Embedded Files
g [dot] knox [at] tilburguniversity.edu
I'm an associate professor of marketing at the Tilburg School of Economics and Management, Tilburg University. Here is my official university page.
I hold a Ph.D. from the Wharton School University of Pennsylvania. I've been at Tilburg since 2013. Before that, I was on the faculty of the LeBow College of Business, Drexel University 2011-13, and Tilburg University 2006-11.
Research
I do quantitative empirical research on several topics, published in Marketing Science, Journal of Marketing, International Journal of Research in Marketing:
The environmental costs associated with grocery shopping. We've developed an app to highlight trends over time in sustainable product market shares. (Now accepted at JM)
The effects of a large collective action campaign to in the Netherlands, Week Zonder Vlees en Zuivel, on animal meat and plant-based meat alternatives: paper
Older stuff:
I have some research on platforms: how platforms like Spotify change listening behavior (video by the Universiteit van Nederland, summary write up by MSI), and whether they fragment consumption (paper2)
A few papers in the customer base literature:
On complaints, service recovery & their effects on customer lifetime value: paper1, paper2
On non-random targeting & latent attrition and customer lifetime value: paper
On retailing: unplanned purchases, renting vs. buying movies
Testing how people solve bandit problems in experiments: paper
My publications, working papers, grants and other things
Teaching
At Tilburg, I teach Customer Analytics (slides and R notebooks on Github) for masters students and Marketing Analytics for Big Data for bachelors students. I also coordinate the bachelors thesis in Marketing.
Superivision
I supervise several masters thesis students. If you're a masters thesis student who has been assigned to me, check out my guidelines.
Miscellaneous
I have a (now very old) site of restaurants in Tilburg. A while ago, I was the subject of a video about working at Tilburg University.
Some other links:
Page updated
Google Sites
Report abuse