John R. Rossiter, Peter J. Danaher - Advanced Media Planning, Volume 1
Larry D. Kelley, Donald W. Jugenheimer - Advertising Media Planning
Erwin Ephron - Media Planning - From Recency to Engagement
Cram101 Textbook Reviews - e-Study Guide for Advertising Media Planning
Antony Young - Brand Media Strategy: Integrated Communications Planning in the Digital Era
Alice Klever - Behavioural Targeting: An Online Analysis for Efficient Media Planning?
Sangetta Sharma, Raghuvir Singh - Advertising: Planning and Implementation
Robyn Blakeman - Strategic Uses of Alternative Media: Just the Essentials