Case Brief
Status:
You can find out in the table below whether your team has earned the eligible point for a certain assignment.
(Y= 1 point; X = received but the quality is too bad; NR= Not received; LT = Received but late)
Submission Deadline:
Before the related class begins.
Preferably sent in by email.
No hand-written notes please. That's so unprofessional.
Team #1 has automatically obtained 1 point for assignment #1, so that they can have more time to prepare for the first group presentation.
Submission status can be found at the bottom of this page.
Your Task:
Write a 3-page Case Brief for each of the10 selected Cases.
Check the Schedule section to find out the cases for which a write-up is required.
Style: Times New Roman font 12. Double-spaced.
Don't write more than 3.5 pages and don't write less than 2.75 pages.
You don't need a ruler. Use your common sense.
How are they going to be graded?
They will not always be read by the instructor.
Grading is not based on quality, but quantity.
You get 1 point for each write-up submitted on time.
Unless you copy and paste paragraphs and paragraphs from the case material or Internet.
Theoretically you can fool me by copying and pasting any rubbish into the text.
But I will randomly sample and read.
Trust but verify -- Ronald Reagan.
A positive impression on me is always valuable. A negative impression has opposite effects.
In business it is known as the halo effect: a cognitive bias whereby the perception of one trait is influenced by the perception of another trait of that person or object.
e.g. iPod has had positive effects on people's perception of Apple's other products.
Why do I want you to do this?
It is meant to help you better understand the case.
Watching TV makes you dumb
Writing makes you smart.
It allows me to track your learning progress and to help you.
You can rotate the work among team members.
However, all team members share the same grade.
What are you expected to write?
Check the Cases section for the suggested questions.
Write down whatever has been passing your mind while you think about the case.
3 pages are not enough for answering all the questions. Pick those you think are important.
What if you don't know where to start?
Check the Cases section for the suggested questions.
Read the case from cover to cover.
Jot down some notes and bulletin points as you read.
Read the questions again.
Check the Cheat Sheet if you don't understand why a certain question is relevant.
Read your own notes.
Start writing.
Did I tell you that the briefs will not be graded based on quality?
unless you simply copy and past texts from the case material or internet.
So don't worry about writing down any of your thoughts.