Case Brief

Status:

    • You can find out in the table below whether your team has earned the eligible point for a certain assignment.

    • (Y= 1 point; X = received but the quality is too bad; NR= Not received; LT = Received but late)

Briefing status

Submission Deadline:

  • Before the related class begins.

  • Preferably sent in by email.

  • No hand-written notes please. That's so unprofessional.

  • Team #1 has automatically obtained 1 point for assignment #1, so that they can have more time to prepare for the first group presentation.

  • Submission status can be found at the bottom of this page.

Your Task:

    • Write a 3-page Case Brief for each of the10 selected Cases.

      • Check the Schedule section to find out the cases for which a write-up is required.

    • Style: Times New Roman font 12. Double-spaced.

    • Don't write more than 3.5 pages and don't write less than 2.75 pages.

      • You don't need a ruler. Use your common sense.

How are they going to be graded?

    • They will not always be read by the instructor.

    • Grading is not based on quality, but quantity.

      • You get 1 point for each write-up submitted on time.

      • Unless you copy and paste paragraphs and paragraphs from the case material or Internet.

    • Theoretically you can fool me by copying and pasting any rubbish into the text.

      • But I will randomly sample and read.

        • Trust but verify -- Ronald Reagan.

    • A positive impression on me is always valuable. A negative impression has opposite effects.

      • In business it is known as the halo effect: a cognitive bias whereby the perception of one trait is influenced by the perception of another trait of that person or object.

        • e.g. iPod has had positive effects on people's perception of Apple's other products.

Why do I want you to do this?

    • It is meant to help you better understand the case.

      • Watching TV makes you dumb

      • Writing makes you smart.

    • It allows me to track your learning progress and to help you.

    • You can rotate the work among team members.

      • However, all team members share the same grade.

What are you expected to write?

    • Check the Cases section for the suggested questions.

    • Write down whatever has been passing your mind while you think about the case.

    • 3 pages are not enough for answering all the questions. Pick those you think are important.

What if you don't know where to start?

    • Check the Cases section for the suggested questions.

    • Read the case from cover to cover.

    • Jot down some notes and bulletin points as you read.

    • Read the questions again.

      • Check the Cheat Sheet if you don't understand why a certain question is relevant.

    • Read your own notes.

    • Start writing.

    • Did I tell you that the briefs will not be graded based on quality?

      • unless you simply copy and past texts from the case material or internet.

    • So don't worry about writing down any of your thoughts.