PUBLISHED PAPERS

• Fei Long and Wilfred Amaldoss. Self-Preferencing: Role of Private Labels and Sponsored Advertising in E-commerce Marketplaces. Marketing Science. Published Online March 2024.

• Fei Long and Yunchuan Liu, Platform Manipulation in Online Retail Marketplace with Sponsored Advertising. Marketing Science. Volume 43, Issue 2, March-April 2024.

• Fei Long, Kinshuk Jerath and Miklos Sarvary. Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising. Marketing Science. Volume 41, Issue 1, January-February 2022.

–      Finalist for the John Little award, 2022.

• Kinshuk Jerath and Fei Long. Multiperiod Contracting and Salesperson Effort Proles: The Optimality of "Hockey Stick," "Giving Up," and "Resting on Laurels". Journal of Marketing Research 57.2 (2020): 211-235.

PAPERS UNDER REVIEW

• Tony Ke, Chenxi Liao, Fei Long, and Michelle Lu. Dynamic Social Product Design and Fashion Classic. Under Review at Journal of Marketing Research .

WORKING PAPERS AND WORK IN PROGRESS

• Fei Long. Retail Media at Online Platforms as Resellers or Marketplaces. Preparing for Submission.

• Yi Liu and Fei Long. Designing Analytics Services for Marketplace Sellers. Preparing for Submission.

• Fei Long and Kinshuk Jerath. Motivating Bold Actions. 

• Fei Long, Kinshuk Jerath, and Tony Ke. Pay to Lose: A Theory of Digital Co-op.