Yi Liu and Fei Long. Data and Algorithms: Strategic Disclosure of Competitiveness on Platforms Through Marketplace Analytics. Marketing Science, Conditionally Accepted .
Fei Long and Wilfred Amaldoss. Self-Preferencing: Role of Private Labels and Sponsored Advertising in E-commerce Marketplaces. Marketing Science. Volume 43, Issue 5, September-October 2024, (lead article).
Fei Long and Yunchuan Liu, Platform Manipulation in Online Retail Marketplace with Sponsored Advertising. Marketing Science. Volume 43, Issue 2, March-April 2024.
Fei Long, Kinshuk Jerath and Miklos Sarvary. Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising. Marketing Science. Volume 41, Issue 1, January-February 2022.
– Finalist for the John Little award, 2022.
Kinshuk Jerath and Fei Long. Multiperiod Contracting and Salesperson Effort Proles: The Optimality of "Hockey Stick," "Giving Up," and "Resting on Laurels". Journal of Marketing Research 57.2 (2020): 211-235.
Fei Long. Retail Media at Online Platforms as Resellers or Marketplaces. Major Revision at Management Science .
Tony Ke, Chenxi Liao, Fei Long, and Michelle Lu. Social Product Design and Fashion Classic. Risky revision at Journal of Marketing Research .
Fei Long and Kinshuk Jerath. When AI Pays: The Impact of Creator Compensation on Content Sharing, Quality and Welfare. Working paper (available on request).
Wilfred Amaldoss and Fei Long. How can Search Engines use Information Aggregation Units to Compete with and Profit from Sellers? Working paper.
Fei Long and Kinshuk Jerath. Motivating Bold Actions. Working paper.
Fei Long, Kinshuk Jerath, and Tony Ke. Pay to Lose: A Theory of Digital Co-op. Working paper.