Fei Long and Wilfred Amaldoss. Self-Preferencing: Role of Private Labels and Sponsored Advertising in E-commerce Marketplaces. Marketing Science. Volume 43, Issue 5, September-October 2024, (lead article).
Fei Long and Yunchuan Liu, Platform Manipulation in Online Retail Marketplace with Sponsored Advertising. Marketing Science. Volume 43, Issue 2, March-April 2024.
Fei Long, Kinshuk Jerath and Miklos Sarvary. Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising. Marketing Science. Volume 41, Issue 1, January-February 2022.
– Finalist for the John Little award, 2022.
Kinshuk Jerath and Fei Long. Multiperiod Contracting and Salesperson Effort Proles: The Optimality of "Hockey Stick," "Giving Up," and "Resting on Laurels". Journal of Marketing Research 57.2 (2020): 211-235.
Yi Liu and Fei Long. Data and Algorithms: Designing Marketplace Analytics for Platform Sellers. Major Revision at Marketing Science .
Tony Ke, Chenxi Liao, Fei Long, and Michelle Lu. Social Product Design and Fashion Classic. Risky revision at Journal of Marketing Research .
Fei Long. Retail Media at Online Platforms as Resellers or Marketplaces. Major Revision at Management Science .
Fei Long and Kinshuk Jerath. Motivating Bold Actions.
Fei Long, Kinshuk Jerath, and Tony Ke. Pay to Lose: A Theory of Digital Co-op.