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I am an Assistant Professor of Marketing at Kenan-Flagler Business School at UNC-Chapel Hill. My research interests lie in understanding important and emerging phenomena in marketing, typically those driven by the digital economy, using both theoretical modeling and data-driven approaches (primarily statistical machine learning). My recent research focuses on e-commerce platforms and digital advertising. In addition, I am also interested in topics in agency theory and salesforce compensation.
Prior to joining UNC, I received my P.h.D. in Business from Columbia Business School, M.S. in Operations Research from Columbia University, and B.S. in Electronics Engineering from Tsinghua University. I also previously worked as a data scientist in finance and tech industries.
Contact:
The University of North Carolina at Chapel Hill
Kenan-Flagler Business School
Campus Box 3490 | 300 Kenan Center Drive
Suite 4517 (4th Floor) McColl Building
Chapel Hill, NC 27599-3490
Phone: 919-962-1714
Email: Fei_Long@kenan-flagler.unc.edu