Analytics Philosophy Drives Our Work

- Democratized:  data-driven decision-making should be a competency among all, not just the few

- Occam’s Razor:  analytical sophistication should evolve from simple to more complex, only if economically viable

- Execution Orientation:  there should be a bias toward implementation / execution of use vs. perfection

- Evolutionary:   a series of smaller, realized successes builds broad buy-in and momentum for bigger wins