connect gpio00 to gnd
and after click button firmware flash put reset to gnd and look to us adapter for blink rx and tx led in same time for low time and need after second to begin upload (the rx and tx led blinking with speed)
if not succeed ... repeat rst to gnd !
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flash directly
esptool.exe -vv -cd nodemcu -cb 115200 -cp COM3 -ca 0x00000 -cf reset.bin