"Die Die Must Say" MV

"Die Die Must Say" is a joint effort between the Lien Foundation and Ang Chin Moh Foundation to bring end-of-life matters into the community in Singapore through edutainment.

Headlined by popular getai hosts Wang Lei and Lin Ruping, the campaign used getai as one of the key platforms to initiate conversations about death and dying.

More details of the campaign: (Download)