Professional Work

Research Methods

I have strong expertise in the following research methodologies

Qualitative Methods

In-depth Interviews
Focus groups and Moderation
Usability testing / Concept testing
Diary studies
Journey mapping
Media sampling / Content analysis
Literature reviews

Quantitative Methods

Eye-tracking
Meta-analyses
Survey sampling, design and analysis
Behavioral experiments & randomized-controlled trials
statistical modeling (regression, factor analysis, etc.)

In the News

My portfolio primarily focuses on my most recent product research at Okta & Meta. This spans topics like AI, Music, Live streaming, Creators, Fandom, Social audio, Podcasts, Accessibility and Short form entertainment formats in B2C. It also includes identity verification and deskless workers / extended workforce IAM needs in the B2B space. Either as a primary lead researcher or as a consultant on a product team, I have directly impacted the products listed below.

Now Playing: Music Videos on Facebook | MetaDiscover, watch and share official music videos from artists you love on Facebook.

Live Audio Rooms and Podcasts on Facebook | MetaWe're rolling out Live Audio Rooms and podcasts, as part of our plans to bring social audio experiences to Facebook.

New AI Research Tool Turns Ideas Into Art | MetaLearn more about our AI research concept that could push the boundaries of creative expression.

Be Heard: Bringing Social Audio Experiences to Facebook | MetaWe're building audio tools including Soundbites, Live Audio Rooms, podcasts and more to connect you with the things you care about.

What's New With Video and Music on Facebook | MetaHere's how we're bringing people together around video and music on Facebook.

Verifying the Identity of your remote workforce

The weakest link: Securing your extended workforce

Identity ProofingLearn how identity proofing allows for user self-verification to improve identity confidence and approve access for authorized users.

Celebrating Diversity

Moderated a fireside chat with Lynnetta Smith, Head of Diversity, Inclusion and Belonging, Okta (July, 2024) to unpack what it means for an organization to recruit and retain a diverse workforce. The event was attended by 200 women across Okta offices.