Professional Work

Research Methods

I have strong expertise in the following research methodologies

Qualitative Methods

In-depth Interviews
Focus groups and Moderation
Usability testing / Concept testing
Diary studies
Journey mapping
Media sampling / Content analysis
Literature reviews

Quantitative Methods

Eye-tracking
Meta-analyses
Survey sampling, design and analysis
Behavioral experiments & randomized-controlled trials
statistical modeling (regression, factor analysis, etc.)

In the News

My portfolio primarily focuses on my most recent product research at Meta. This spans topics like AI, Music, Live streaming, Creators, Fandom, Social audio, Podcasts, Accessibility and Short form entertainment formats. Either as a primary lead researcher or as a consultant on a product team, I have directly impacted the products listed below.

Now Playing: Music Videos on Facebook | MetaDiscover, watch and share official music videos from artists you love on Facebook.

Live Audio Rooms and Podcasts on Facebook | MetaWe're rolling out Live Audio Rooms and podcasts, as part of our plans to bring social audio experiences to Facebook.

New AI Research Tool Turns Ideas Into Art | MetaLearn more about our AI research concept that could push the boundaries of creative expression.

Be Heard: Bringing Social Audio Experiences to Facebook | MetaWe're building audio tools including Soundbites, Live Audio Rooms, podcasts and more to connect you with the things you care about.

What's New With Video and Music on Facebook | MetaHere's how we're bringing people together around video and music on Facebook.