Dong Soo Kim

Associate Professor of Marketing
Chung-Ang University Business School

Media

• Interview: [Youtube] [Blog] KAIST Business School, November 5, 2025.

• Seminar: Topic modeling for customer response analysis using LDA, The Joint Academic Conference of the Korean Marketing Association (KMA), the Korean Marketing Management Association (KMMA), and the Korean Strategic Marketing Association (KSMA), Busan, South Korea, November 14, 2025.

Academic Positions

Chung-Ang University, Seoul, Korea

• Associate Professor of Marketing, Chung-Ang University, March 2025 - Present

Ohio State University, Columbus, Ohio, USA

• Visiting Scholar (Adjunct Faculty) in Marketing, Ohio State University, August 2024 - February 2025

• Assistant Professor of Marketing, Ohio State University, September 2018 - August 2024

• Visiting Assistant Professor of Marketing, Ohio State University, September 2016 - August 2018

• Post-Doctoral Visiting Scholar in Marketing, Ohio State University, July 2013 - August 2016

Education

• Ph.D. in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), 2012

• M.S. in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), 2007

• B.S. in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), 2005

Research Interests

• Quantitative Marketing

• Choice and Demand Models

• Bayesian Estimation

• Neural Networks and Machine Learning

• Entertainment Markets

• Artificial Intelligence (AI)

Books and Book Chapters

• Kim, Dong Soo & Greg M. Allenby. 2024. Price Optimization. Elgar Encyclopedia of Pricing, edited by Andreas Hinterhuber, EE Publishing.

Publications

• Zhang, Qian, Dongyoup Kim, & Dong Soo Kim. 2026. Luxury Resale and Brand Equity: Motivation-Based Value Appraisals and First-Hand Benchmarks. Journal of Retailing and Consumer Services, 92, 104849.

• Kim, Chul, Dong Soo Kim, Mingyu Joo, & Hai Che. 2024. Theory-Regularized Deep Learning for Demand-Curve Estimation and Prediction. Proceedings of the IEEE International Conference on Artificial Intelligence for Business (AIxB).
  [https://doi.org/10.1109/AIxB62249.2024.00008]

  • Media: "New method predicts optimal prices in uncertain times" at UCR.

• Kim, Dong Soo, Sanghak Lee, Taegyu Hur, Jaehwan Kim, & Greg M. Allenby. 2024. A Direct Utility Model for Access Costs and Economies of Scope. Management Science, 70(6), 3398-3416.

• Kim, Dong Soo. 2024. Identifying the Actual Impact of Online Social Interactions on Demand. Asia Marketing Journal, 26(1), 23-30.

• Kim, Dong Soo. 2023. A Simultaneous Equation Model of Demand and Supply Incorporating Misestimation of Consumers' Quality Perception and Firms' Dynamic Marketing Strategy. Journal of Marketing Management Research, 28(4), 53-71. (manuscript in Korean)

• Kim, Hyowon, Dong Soo Kim, & Greg M. Allenby. 2020. Benefit Formation and Enhancement. Quantitative Marketing and Economics, 18(4), 419-468.

• Kim, Dong Soo, Roger A. Bailey, Nino Hardt, & Greg M. Allenby. 2017. Benefit-Based Conjoint Analysis. Marketing Science, 36(1), 54-69.

  • Media: "Can benefit-based conjoint analysis benefit product design?" by Rene Befurt, Vice President at Analysis Group.

• Kim, Youngju, Dong Soo Kim, & Jaehwan Kim. 2014. Non-compensatory Decision Making for Movie Choice: Role of Genre and Online Word of Mouth. Journal of Korean Marketing Association, 29(February), 1-20. (manuscript in Korean)

• Jun, Duk Bin, Dong Soo Kim, Sungho Park, & Myoung Hwan Park. 2012. Parameter Space Restrictions in State Space Models. Journal of Forecasting, 31(2), 109-123.

• Choi, Won Hyeok, Duk Bin Jun, Dong Soo Kim, & Jaesun Noh. 2011. Spurious Mean-Reversion of Stock Prices in the State-Space Model. Journal of the Korean Operations Research and Management Science Society, 36(1), 13-26.

Working Papers

• Kim, Dong Soo, Inwoo Nam, & Jaehwan Kim. 2026. A Direct Utility Model for Essential Demand.

• Kim, Dong Soo. 2026. Homogenization and Discovery Suppression in AI-to-AI Economies: the Strategic Role of Serendipity.

• Lee, Myounggu & Dong Soo Kim. 2026. Discovering Consumer Funnels via Bayesian Knowledge Expansion.

• Zhang, Zidong, Dong Soo Kim, & Dongyoup Kim. 2026. Evaluation of Foreign Brand-Domestic Place Collaborations Based on Personality Traits: the Roles of Attachment and Consumer Ethnocentrism.

• Kim, Dong Soo & Dongyoup Kim. 2026. Diagnosing Motivation-Attribute Misalignment in Tourism Choice. Under the 2nd-round review at International Journal of Tourism Research.

• Kim, Dong Soo & Mingyu Joo. 2025. Contextual Choice Model via Opportunity Cost Consideration.

Other Publications

• Fišar, Miloš, Ben Greiner, Christoph Huber, Elena Katok, Ali Ozkes, & the Management Science Reproducibility Collaboration. 2024. Reproducibility in Management Science. Management Science, 70(3), 1343-1356. (as a member of the Management Science Reproducibility Collaboration)