Video Marketing

how to create a video marketing strategy that gets results

Having a video marketing strategy is key to reaching your ideal customer.

Video is an often-overlooked marketing tactic that should be part of your marketing strategy.

Here are three steps to create a video marketing strategy that increases engagement, leads and sales.3 Steps to Reaching Your Ideal Customer with Video ContentIs video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust.I know it took me a while to get comfortable with video, especially the ones that required getting me in front of the camera! But there are many ways videos can be done so if you’re camera shy, fear not, you don’t need to be a video star to get started.The truth is, having a well-written product description, catchy paid ad or slick landing page isn’t enough to cut it for a lot of your target audience anymore.

According to a recent survey by Wyzowl, 84% of respondents said that they’ve been convinced to buy a product or service by watching a brand’s video.Now, maybe you’re nodding your head that yes, you do focus on video marketing.

That’s great! But do you have a strategy in place based on your ideal customer profile, or are you simply throwing content out there, hoping that something will stick?According to CISCO, video traffic will be 82% of all global consumer internet traffic by 2021.Here are a few video marketing benefits to further convince you that a carefully crafted plan is worth it:It’s time to seize the opportunity to utilize this essential, yet often-overlooked marketing tactic.Here are three steps to create a video marketing strategy that increases engagement, leads and sales.�1.

Choose your channels.Not every brand should be creating YouTube videos, nor should every small business owner put videos on their website’s home page.For example, I’ve found Twitter to be the best platform for sharing eVision Media blogs and articles, but Facebook is where it’s at to connect with my target audience via video.

Could crafting Facebook Live videos be your ticket to your customers’ hearts?To give you some insight into what platforms might be best for your small business, here’s a quick breakdown:So, where is your ideal customer hanging out?2.

Plan your content carefully.I’m not telling you that every word has to be scripted, or that you can’t do an impromptu Facebook Live to respond to a current event.But before you record your message, ask yourself a few questions.

Will this footage add value to your customer’s life? Does it represent your brand’s voice, tone and mission? Are you succinctly explaining yourself and providing a clear call to action?To find the answers to these questions, always go back to your ideal customer profile (ICP).

This will tell you what your target audience is, from their age bracket and occupation, to their lifestyle and pain points.As part of figuring out your ideal customer profile, you probably crafted buyer personas as part of your initial branding strategy.

If you haven’t done up brand personas to define your ideal target market, contact eVision Media to find out how we can help.�And it’s not just about what you say, but how long it takes you to say it.

A big part of your video marketing strategy will be determining the length of your content.

For example, research shows that Instagram videos should be around 30 seconds long and YouTube about two minutes.

BuzzSumo found that the top-performing Facebook Lives are 15 to 20 minutes long.By building out a calendar and planning your timing in advance, using this tactic will be easier and more effective.

You won’t be fumbling for ideas at the last minute or shooting stuff that doesn’t resonate with your target audience.3.

Try it out and test it repeatedly!Many small business owners are intimidated by the idea of shooting content to share with their customers.But you don’t need a huge budget, fancy equipment or movie-star looks to be successful.

What you do need is the ability and willingness to listen to your customers.Just like you would for a display ad campaign or a landing page, you should look at your data to figure out what’s working and what isn’t.

You can see how a campaign is performing by measuring things like:A/B testing can be a valuable way to look at things like what performs better at what time of day, which channels are best for a specific piece of content and what length your target audience prefers.�*****READ: Your 2020 Guide on How to Get the Most Out of Video MarketingIn the past few years, we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales.

Here are three trends for 2020 and beyond.Read more.*****Video marketing has gone from a nice-to-have to a must-have.

It’s well worth your time and effort to create compelling and engaging footage that will have your customers coming back for more.But no matter what you come up with, remember that today’s customers deserve and demand empathy-based marketing.

Learn more about empathetic content marketing here, and happy filming!To your business success, Susan Friesen

video marketing an introduction

This content is designed to introduce you to just what video marketing is and exactly what it has the potential to do to your internet business.

It's going to furthermore spotlight a few other articles or blog posts such as How to Create Your Own Marketing Video.

Let us get cracking!

video marketing secrets

Video marketing adds life to your marketing campaigns.

They transform static, traditional content into action-driven video that project your message in a powerful, dramatic way.Videos give you the unique opportunity to communicate with your target audience in a way that puts you in touch with what is truly important to them, while increasing the value of your products, and even your brand.You can use video marketing for a number of different ways, including sales pitches, tutorials, launch sequences on your website, or to simply develop brand awareness.The more people see you or hear you, the faster they'll recognise your brand on the spot.

Video can leave an everlasting impression, providing the perfect interactive vehicle for your marketing message and it can help with your websites page ranking in Google.How can Video Marketing benefit your online business? Firstly, video marketing in great for branding.

Based on research from comScore, YouTube is the second largest search engine following Google, so it's the perfect place to showcase your brand.

Second, video marketing is good for site rankings.

By optimizing and tailoring your video content on your website, you can take advantage of blended search (search results - created by many kinds of content, such as, video, images, audio and blogs) helping you get a first-page organic ranking on Google.Getting started with Video Marketing.

You should start off by developing simple video presentations.

As you become more familiar with how your viewers respond to your videos, you can then tailor them towards your target audience.

Keep in mind that your videos don't have to be lengthy productions, even 3 minute videos can do wonders at generating fresh interest and exposure for your product or business.The majority of new computers come bundled with video production software, but much is also available for free or at very low cost (see examples below).

These programs will help to add functionality to your videos, while making it easy for you to integrate sound (audio narratives, music, etc), highlight important notes, and of course, they provide you with the added flexibility of editing video content.

Also, many new smart phones and tablets have inbuilt video technology, so you can shoot and upload to your website in minutes.Check out Windows Movie Maker (for PC) or iMovie (for Mac)Your videos.

Once you have a few videos, it's time to distribute them.

One of the most effective ways to do this is through the use of video community sites.

Video community sites are media hot spots that are filled with new visitors every single day, allowing you to distribute your video to thousands of people for free.

The leader in video community sites is YouTube.com, that has over 800 million unique users each month.

However, there are many other places where you can also focus on getting your video noticed including: http://www.vimeo.com�and�http://www.video.search.yahoo.comKeywords and Tags.

It's a great idea to include keywords and tags within your video marketing, so when distributed, it's easy for people to discover your content, based on these primary phrases and keywords associated to your video.

Keywords not only help viewers find your video through on-site searches, but more importantly through search engines.With the new 'blended search', search engines expand the content of a search results page beyond text links to many kinds of content, such as maps, video, images, audio, news and blogs.

Embedding or linking your tagged video to your website, can dramatically increase your page ranking within search engines.Taking Action.

Ultimately, you want to invoke a positive response from your viewers, but you also want them to take action after watching your video.

One way of doing this is by including a direct link to your site at the end of the video, highlighting the benefits of visiting your website or using your products.

Keep in mind that you still need to use a direct call to action, even in videos, so don't forget to spend time crafting your message.Also, if you want your video to go viral, make sure that you add a 'Share' link to the end of your video.

This share link can be via Twitter, Facebook or Pinterest.

is video marketing right for you and where should you use it

What types of businesses can benefit from video marketing? Do you think it is right for you and your business? If so, you really need not rush into this but carefully research your industry and see what is out there already.

�The chances are that video can enhance your branding and marketing presence but keep in mind it must be done professionally and intellectually.Why Video Marketing Garners Great Results for Business Owners and EntrepreneursVideo marketing is a hot topic for us lately and for good reason.Online marketing is a dynamic business but not always unpredictable.

For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the internet and now more than ever those videos influence their purchasing habits.To help those on the fence with regards to their own video marketing we’ve put together a list of answers to commonly asked questions.Is video marketing expensive?Video marketing is only as expensive as the budget you’re working with.

There are lots of ways to create effective videos that don’t cost you anything other than your time.

You won’t be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.When it comes to making your videos focus on the value of the content over the presentation.

Getting too creative can be a bad thing if it limits your ability to convey your message.Where should you use video marketing?* Include video in your page contentA study by Mist showed that having video on your landing page increased your chances of being found on page 1 for your targeted key phrases by 53%.

Having a page 1 SERP listing is a challenge and if you’re in a highly competitive industry where a conversion is highly valuable then it becomes a constant struggle against your competitors.

Increasing your page 1 rank chances by 53% makes a strong case for including video in your online marketing Whether your summarize in a talking head style video or use Power Point to create a slide show video having that in your content is a great way to make the most of your video marketing.* Include video with your blog postsYou spend a lot of time on your blog posts and the content can have just as much value as a landing page.

Why not include the info as a video and increase the chances of that information reaching more people? When you create blog content that users love they link to it in their own content marketing.

Anyone marketing online knows the value of a strong link from a reputable website.

SEO authority moz.com found that by providing a video along with the blog’s text and images you expand your reach by 3X and that means 3X the users and 3X the link earning.Should video marketing replace your blog?Generally no but it should be made a part of it.

While online videos represent 69% of all global consumer online traffic in 2017 and 69% is obviously not a number you can ignore that’s not to say your industry is necessarily on the high end of the trend towards video.It’s likely still trending that way but don’t let it override your established efforts.

User’s expectations and habits vary per industry and niche within so add it to what you’re doing rather than switching over all together.How do you know if video marketing is right for you?The easy answer is it most likely is but to be sure its good to test the waters.Try some A/B testing between pages and posts and see how your engagement is with your users.

You likely won’t affect your rank too much with just 1 video so check your Google Analytics to evaluate the performance.Additionally for further insight you can also utilize the analytics from social platforms you share the content through.

Twitter, Facebook, Pinterest, and YouTube all have their own stats you can review to see how well your content did once you added a video.You can even reuse old content by adding a video and sharing it again.

Then look at the first round of marketing’s stats vs.

the stats after you added your video.Bonus tip for marketing videos towards womenMarketing to women? A recent study by adeliestudios.com found 83% of Moms turn to the Internet when they need answers.It makes sense that if the answer to any question a busy mom may ask is on your website then you should have an answer that’s easy to receive.

And that means including video with your content.Someone in a rush who wants an easy answer could really be assisted by having that answer in a quick, user friendly format.Adding a video that covers the answer you have in your content could easily mean the difference between a click back and a new lead so make sure you have a video option if you are in a position to answer something a Mom might need a quick answer to.Marketing online is not easy and there is a lot to learn.

If you are ready to start but not sure where or how then please sign up for our Social Media Membership Program.

It’s a cost effective and easy way to work with an industry professional while you study the in’s and out’s of social media, video, and online marketing.To your ongoing success,Susan FriesenP.S.

If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post.

Click here to also receive our free website guide:�www.UltimateWebsiteGuide.caP.P.S.

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useful tips on video marketing

A great way to promote a business online is video marketing.

An indication that this was going to be big was when Google purchased You Tube a few years ago.� Here are a few useful tips on video marketing if you are thinking of promoting your business using video.

how to gain maximum benefits from your online video marketing campaign

Every Internet marketers knows that Online Video Marketing can help him to reach a wider audience and increase awareness of his brand or product.

If an Online marketer is not using Video marketing campaign then he is at risk of being left behind by his/her competitors.

So, in this article I will talk about a few things that you should keep in mind when creating your online video marketing campaign.

6 tips for successful online video marketing

With the rapid development of technology in the 21st century, online video marketing has been on the rise.

Several researches undertaken in video marketing have proved that marketing videos online really works...

1.

Ensure your title counts - Just like a title of blog post, online videos titles help drive traffic.

A great title grabs the attention of the viewers and show up in the search engines when visitors are surfing for your topic.

2.

Provide high quality and excellent content - You should take time to critically think about the targeted audience.

You need to understand what the targeted market find valuable and what your online video can teach them.

Online videos succeed not only because they are of great value to the viewers, but also because they demonstrate your skills and knowledge thus proving to them that your are an expert.

It is also good to note that no matter the quality of your online video, it would succeed if it is too long.

Therefore, keep your online video as short as possible.

3.

Put the website URL address in the video - When editing your online video, it is advisable that you make the most use of various editing features.

One of the simple features is the additional use of the text box in the video by displaying your website address which helps your website gain more exposure and bring more traffic.

4.

Make use of video's branding opportunities - You should ensure that the logo of the company your promoting features more in some parts of the screen for branding purposes.

This can be done for the full length or during key times in your online video.

By doing this you set yourself apart from other videos and ensure that viewers remember your video plus the product or website you're promoting much better which will increase sales and traffic.

5.

Ensure that you show your online video HTML link - By posting an online video, you have the opportunity to provide some descriptions of the online video to make the viewers understand it better.

At all times, you should start by the link which you want to attract your viewers in order to benefit from this key opportunity.

Put the online video URL as the first thing in the box and then the keywords used in the title and in the description.

6.

Go beyond just using YouTube - Most of the online video marketers use YouTube to post their videos.

However, you can go beyond the use of YouTube by embedding it on your website.

This will help drive more traffic to your website and also the time that visitors spend on the website.

By doing this, you are likely to grow your audience.

It is also good to note that Google's algorithms consider the number of time your online video is watched because the numbers of views received add to the number views tally on the YouTube which will increase your video's popularity.

This is also important for being ranked highly in Google search.

By following the above easy online video marketing tips you are likely to achieve your set goals in online marketing.

your 2020 guide on how to get the most out of video marketing

Video content marketing has increased in popularity.

From ways to incorporate engaging footage into your campaigns to the latest social media platform rules on using video, here are some of the latest video content marketing trends and tips for 2020Video Content Marketing Trends & TipsIn the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales.According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.Some other benefits include:As we head into 2020, here are three video content marketing trends you can expect to see going forward.1.

Vertical videos.

Just when everyone seemed to get the memo that horizontal filming is best, vertical videos come along! This is because consumers watch a lot of things on smartphones.Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next.Even Netflix uses vertical digital marketing videos to showcase previews.�https://www.youtube.com/embed/ZSeW9MN65FI?rel=0&showinfo=02.

Live streaming.

This refers to anything that is recorded and broadcast in real time.

People like to feel like they’re being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral.We’ve seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.3.

In-video shopping.

So far, it seems to be largely clothing retailers who are leveraging this tactic.How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item.A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that let them directly purchase a product.Now that you’ve got an idea of what’s going to be popular in 2020, here are some ways to incorporate engaging footage into your campaigns this year.1.

Use your landing pages.A survey by marketing technology company eyeview showed that video on landing pages can increase conversions by 86%.

It’s a great way to increase search rankings, as Google's algorithms are increasingly prioritizing websites with this type of content.Other advantages: It can lead to more social shares, build trust and awareness and reduce bounce rate.Shopify created an inspirational brand montage that lives on their homepage.

It explains what they do, highlights different customers and announces they now support one million businesses.2.

Blogs and articles.Did you know blog posts can be just as valuable as a landing page? Think about filming your post instead of writing it (or do both), and you’ve easily increased the odds of that info reaching more visitors.Moz.com, which is considered an SEO authority, found that showing a clip with blog images and text increased reach by 3X.One of our clients, Financial Recovery Institute, uses it in a blog to tell a story.�https://www.financialrecovery.com/blog/saving-your-way-out-of-debt-part-23.

Emails and newsletters.The digital marketing videos you create will depend on your objectives and goals.

For example, are you announcing a new product, an event, or a course you want people to sign up for?You could also use email to give people a sneak peek of longer footage on your website.

Once you’ve decided what you’re promoting, you can begin shooting.Something to note: There are over 30 major email clients, including Microsoft Outlook, Gmail, Yahoo Mail and Apple Mail.

Some of them don’t support the requirements for using clips in emails.Several of the popular email newsletter services like AWeber and MailChimp make it simple to share what you film by using a screen capture and linking the image to the original content.That way, a user can just click on the image in the email and be directed to your clip.

Want to learn more? Check out eVision Media’s recommended email newsletter providers.4.

Social media platforms.A solid social media strategy is essential, and you only need to glance at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see how big a role video plays for companies.Some formats you could shoot for social media include:It’s important to remember that each social media platform has rules around how long your digital marketing videos can be.

Here’s a quick reference guide:Make sure your videos are optimized for each social media platform.

Viewers on Instagram expect different things than those on Twitter, for example.�Read How to Engage & Inspire with Interactive Content.While pieces like blog articles and eBooks are considered passive content, interactive content requires the person to actively engage with it, whether that’s by swiping, tapping, answering a question…In this article, I’m providing 3 ideas you can use to attract your audience’s attention and stand out from your competitors.�We can’t possibly cover every platform or video content marketing strategy out there, but I hope this has given you some ideas on how to use this valuable tool in 2020.Remember: No matter what you’re creating or selling, it’s all about storytelling.

It’s time to tell the most authentic and compelling stories you can about your products or services!And if your organization needs help with social media marketing, it’s best to find a qualified service provider who understands the specific nuances of the different social channels and what works best on each.�

your 2019 guide on how to use video in email marketing

No other marketing medium can communicate as quickly and effectively as video.

Therefore, using video in your email marketing makes a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers.It’s not news that video is at the forefront of marketing these days.From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you.Video-based marketing is a great way to stand out from the multiple messages people get in their inboxes every day, not to mention how effective it is on social media.This article focuses on using video in your email marketing.

Keep reading for the technical parts of utilizing video in your email marketing and the creative aspect for some inspiration.

I’ve talked about using video many times in the past, but in case you’re still not convinced or didn’t think to use video in your email marketing efforts, it’s time to pay close attention.

According to a study done by SuperOffice, including video in emails led to open rate increases of six percent (the average open rate across industries is about 25 percent).Some other benefits of video marketing:• It saves time.

You can create short, engaging pieces of video much more quickly than it will take you to write an 800-word blog.

It also gives info to your viewer in an easy-to-understand way.• It can help SEO.

Your Google search ranking can improve if your footage is viewed and shared by enough people.

• It’s cost-effective.

You don’t need CGI effects or animation to make something great.

A video can be much more affordable to produce than a blog or ad.• It grabs attention.

Especially when added into your newsletter, a video captures your audience’s attention and compels them to want to watch.First, the Technical Part of Video Email MarketingBefore you start brainstorming ways to use video in email, you need to know how it plays in different email clients.There are over 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail and Yahoo Mail, and some of them don’t support the requirements for using email with video.Traditionally, marketers would use HTML5 (Hypertext Markup Language) to code HTML video directly into an email, but recipients with certain email clients aren’t able to play it.

Many popular email providers will only show a fallback image, and your marketing message will be lost in the crowd.Fortunately, some of the popular services like MailChimp, Constant Contact and AWeber make it easy to share across all providers by using a screen capture image of your video and linking it to your original content on your blog, YouTube, Vimeo or similar sites.This gives the appearance there’s actually video in your email and avoids technical issues with your email provider.

Instead of having to learn HTML5, there are also 3rd party services that can create a video snippet for you to include right in the body of your newsletter.

In fact, I did this in a recent newsletter of ours!Check out Playable to embed a short video in your next newsletter.

Playable will replace the video with an image of your choice if the email service provider doesn’t support the video technology.>> Learn more about the features of our favourite email providers.No matter what eNewsletter tool you use, it’s crucial to test your campaign before you send it out.

You’ll need to have accounts on all of the popular email platforms so that you can see how your footage works in each of them.Sound like a lot of work? Trust a professional marketing company that’s been helping clients create successful eNewsletter campaigns since 2003.Next, Make Sure You’re MobileAccording to Hubspot, mobile opens accounted for 46 percent of all email opens.

That means you have to ensure you’re keeping smartphones in mind when you’re email marketing with video.Fortunately, eNewsletter providers such as MailChimp and Constant Contact let you test and see how your messaging will look before you send it out.It’s still important to keep the file size as low as possible so the video doesn’t need to buffer to start playing.

Mobile devices don’t have the fastest download speed.A good tip is to take a 10 second snippet of your video to use in the newsletter.

That snippet can then link to the full feature on your blog.Also, always make sure autoplay is off, especially on mobile.

Most people don’t appreciate having something start playing (often noisily) as they sit in the office or on a bus; they prefer to click on Play themselves.

Now, On to the Creative PartWith the technical stuff out of the way, let’s look at how you can actually create content that will engage your viewers and get you more visitors to your website.You need a plan with clear objectives or else you’re just sending content out into the world and hoping it will be seen and loved.Why are you creating this campaign? To generate leads, brand awareness, followers…?Once you’ve identified your objectives and goals, you can start thinking about actual email, and the content you want to produce.As mentioned, host the full-length video in a blog post, landing page or even on social media and then plan to incorporate a “sneak peak” of that video in your email marketing campaign, linking to the full-length version.Here are six tips and inspiration to get you started:1.

Use the word “video” in your subject line to make your message stands out.2.

Promote an event.

Let’s use a law office as an example.

We created a short video using Wave.Video for one our clients, A Family Law Firm, to promote an upcoming seminar they were hosting.

3.

Offer tips.

When it comes to email marketing with video, users want short, digestible clips.

A “Top 5” or “4 ways to improve” will get more attention than a 2-minute creation of you trying to explain a product.4.

Create a series.

This is a great way to keep people engaged with your expertise, as long as what you’re providing is valuable to them.

Stay away from a five-part series on your latest offering.

Instead, solve a problem.

Using the law firm video marketing again as an example, you could set up a list-building campaign and do a four-part video series on ways to prepare for a separation or divorce:• Part 1: DIY or hire a lawyer?• Part 2: Filing the necessary paperwork• Part 3: Dividing assets• Part 4: Supporting your children5.

Make tutorials.

Your product or service solves a problem, so how can you showcase this to your clients? Educate your viewers with a short explanation around how your product or service will improve their lives, using real-world examples.6.

Think outside the box.

Now, we don’t all have the budget outdoor company Patagonia does; however, look at how they’ve integrated amazing footage into their email campaigns.

It doesn’t focus on their surfing gear, but it’s relevant to their customers.Whether you’re a life coach shooting some footage while you’re on vacation or a wellness provider offering viewers a glimpse of your dinner prep process, get creative and get shooting!Email marketing with video can be incredibly powerful, increasing your open rates, engagement, leads and sales substantially.However, not every email should contain one.

If you start using this marketing tactic every time you send out an eNewsletter to your subscribers, they’ll stop paying attention.

Think of it as one way to stand out from the crowd, but don’t neglect your other tactics.Crafting an eNewsletter campaign with video (or without), choosing the right email provider, testing and monitoring open rates and engagement is a tough job.

And, it needs to be done well or else you’ll end up alienating and losing subscribers.

ut oh were not using online video to market our business

Internet multimedia or video marketing is on its way of rivaling old fashioned text and print marketing.

If you aren't using online video in your marketing campaign you are falling behind.

excellent source of information for anyone thinking about video marketing

Video marketing is one of the best methods to market your website or service to potential customers.

This technique could become viral easily.

Learn more about video marketing now as this method could get unlimited traffic to your website instantly.Keep your marketing videos short and sweet.

The normal person's span of attention is minimal.

They want instant gratification when looking for information.

If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.You want to make sure that you put out videos regularly.

Once people have seen your video and are familiar with it they will more than likely stop watching it.

Posting new material will keep your viewers coming back to see what kinds of new things you are promoting.Your videos will become popular if you share them efficiently.

You should create an account on YouTube and on other similar sites your audience uses, feature your videos on your site or blog and share them on social networks.

If possible, get other bloggers and people who are influential on social networks to share your videos.The biggest aspect of your video marketing should be your content.

Without excellent and relevant content, your video marketing will fail.

If viewers are not interested in your videos, you will not be able to make a sale.

Make sure that you have interesting and relevant content to be successful with video marketing.You only have a short time to capture your audience's attention in video marketing.

The first 10 to 15 seconds is the most crucial.

This is the part of the video that should show a teaser or something unique that makes them want to continue on.Don't only rely on videos in your marketing campaign.

They are great marketing tools, however, they should not replace your other marketing tactics.

Videos should not replace content creation like article writing or blogging.

Videos should simply be used to enhance the content in your marketing campaign and to build up your link portfolio.A great reason to have costars in your video is that they'll have a network, too.

If you bring on an expert in the field, he'll let his network know he's going to be appearing in your video, growing your exposure.

They'll share with their network, if the content is good, and you'll get many viewers quickly.When using video marketing to increase your website traffic, you have to remember who you are talking to.

Your audience is crucial.

You need to target your videos to a specific audience, and you will notice that they will become more engaged, interested, and more likely to make your video marketing a success.Think about creating a viral video.

Viral videos are videos that are shared on social media websites and explode in popularity.

Be careful, though.

Some people on the Internet can see right through a viral video attempt, and it can end up as a failure.

Be creative and make a video that people will actually want to watch.

Humor is always a plus.Maybe you aren't going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos.

Try to find somebody that is natural when speaking and generally makes people around them feel comfortable.

People want to watch somebody they feel that they can trust.If you want to create videos of yourself talking to your audience, keep in mind that your appearance and diction are important.

Take the time to do your hair, pick some nice clothes and apply some makeup.

Make sure the lighting works to your advantage and do not hesitate to do multiple takes if your diction is not perfect.Make sure you are tracking the results of your individual videos.

Find out the origin of the traffic, the time of viewing and the number of times the video is viewed.

Any of the strategies described can help you immensely.Spending some money on a digital microphone is a great investment.

It is easy to find a device that will capture your video with good clarity of picture.

However, sounding well might not happen with the same device.

Your authoritative and confident voice can do things no video picture ever will.Add some humor to your videos.

Using humor is a fantastic way to engage an audience.

When they laugh and feel happy because of your videos, they will associate that feeling with your company.

This is a win-win situation.

Just make sure not to lose your message in the comedy.Video marketing does not have to be complicated.

One of the most popular formats is simply a regular video, without any bells and whistles included.

Of course, if you can, those videos with flash animations have also proved popular, as well as picture slide shows with a voice over and music.Make a video, not a commercial.

Even if you are selling something, people don't like watching commercials, either on television or online.

Instead, make a video that is fun or informative, while still related to your product or service.

People looking at videos are usually looking to be entertained, not pitched to.Music is important in videos.

Reflect on your own experiences when music has been effectively utilized in a marketing campaign.

What music would work in your video? Doing this will help you deliver a more effective video message to your customers.

If you're not comfortable with appearing onscreen, this also helps.Video marketing is one of the newest methods of marketing your business online.

You need to have some basic information first, so use the tips laid out here to help you to really understand this.

Start using video and you will start seeing better conversions into sales for your business.

video marketing and how to create youtube video clips that attract traffic

The site Youtube changed all that a few years ago with entirely user created content.

With video technologies scalable to consumer budgets, it became possible to buy a high quality camera for a few h...

video marketing a ultimate guide to video marketing

No matter how mind-blowing ideas you have, when it comes to reading, grabbing a reader’s attention is very hard so video marketing is a tactic to get over this.

On average, it takes 15–20 seconds for the reader to decide whether he is going to further read it or not.�So, if you need to grab the reader’s attention, you need engaging content with fascinating visuals.

And what’s even better than that? Videos of course.

But why should the video be part of your marketing strategy? Let’s list down few amazing reasons.Google loves attentionSo, one of the mantras is, Google rewards the sites where visitors spend more time.

And obviously, visitors will spend more time if they get interesting videos on the site.

It keeps their interest developed.

So, create engaging explainer videos and animated videos and get rewarded by Google.

This can help you a lot in boosting your business.

It is better to SHOW than to DESCRIBE.

Sometimes it is complicated to explain the idea with words as there are so many ways people can interpret a product/service description.

Thus, it is always more easy to show how your product works than to explain it in words.

Even for lazy readers, explainer videos can solve the issue by easily making them understand about the product.Boost ConversionsBuffer researched and analyzed that companies that include video marketing in their marketing strategy attain 27% higher click-through rates and 34% greater conversion rates than those who don’t use it.

Another research proved that 74% of users are more inclined towards buying a product after watching a video.

It is indeed a fact that video boosts conversions.

It can help you get more leads and better conversion rates.

So better start crafting your explainer videos and animated videos exciting product videos now.Attract Mobile UsersOn mobile phones, Instead of reading long articles, people prefer to see short and interesting explainer videos.

According to YouTube, every year mobile video consumption rises by 100%.

People watch a great number of videos every day, stats say it is 5 Billion videos per day.

This is enough to justify people’s love for videos.

And it attracts mobile users more being to the point, self-explanatory and engaging.Stay connected with your customersVideos enable you to better connect with your customers as it better clarifies the concept with a voice-over explaining the solution.

For the lazy readers, explainer videos can solve the issue by easily making them understand about the product.

Trust is another important reason for customer loyalty.

Videos also help to build a trust relationship with customers as it humanizes and projects a more personalized image of your brand.

And if it has a voice over as well, it gives another human touch to your video.Video Optimizes your Search RankingAccording to research by Hubspot, 65% of the senior executives visit the site if they find any relevant branded video.

And if the video is interesting, it convinces the viewers to stay longer on the website.

This means that videos that pique consumer interest and are of great quality can bring lots of clicks to your site.

Remember that the search engine can also recognize image elements within the video through its Video Intelligence API.

This API can also catalog the keywords used within the video and can help the website to rank better.

So, video is good to go option to upgrade your SEO ranking.Videos support brandingA smartly produced video that promptly gets viral helps the company to be known by many new visitors.

But how can it be smartly produced? Simple, it should ooze your brand image without being overly promotional.

This kind of videos supports to position the brand image in the minds of people.

From the custom logo design to the brand values, it instills a very strong image of the brand in the mind of the one watching it.Make it go ViralWhich sort of content is most shareable across the web? Of course video.

Why? Because it is brief, well explained, interest-grabbing and engaging.

You can call it a magic formula, but if created smartly, videos go viral in a way faster manner than other types of content.

So if you want to make it go viral, Video is the medium.�Final ThoughtsSometimes people spend a lot of money on SEO, website and a lot of other mediums, but still in vain to get the desired results.

But being the most engaging and socially shareable type of content, video connect with the customers in a better manner, ultimately promoting brand position and sales.

So, if you’re working on creating an effective marketing strategy, including video marketing for sure.

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Have you ever heard this phrase? Out of sight is out of mind.

Well, this doesn't apply only to those failed long-distance relationships.

When it comes to marketing, everyone wants to create a space in their audience's subconscious mind.

If you are a marketing professional, I suggest you watch this Tv series called "Mad Men." Based on Revolution in the advertising and marketing industry in the 60s, the show revolves around how a team of marketing professionals helped most of the major brands during that era to create some of the most sensational marketing campaigns.

Unfortunately, during the 60s, most of them relied on the art department to create new posters Because they understood the importance of creating an identity in their audience's mind, and that worked for them.

But we Humans are curious creatures.

Over the period, the industry begins to saturate with the artwork posters.

Hence, everyone thought that if a photo's worth a thousand words, then how much more valuable is a video? Video marketing is a tool to advertise your product through a convincing story that will effectively address your audience's problem and provide them a practical solution through the means of acting, date, graphics, etc.

Today in 2020, 87% of marketing professionals use video as a marketing tool.

The Art of Story Telling through a video has become one of the most important parts of marketing strategy.

As far as my memory goes back, I remember the Zu Zu advertisement by Vodafone during the world cup matches.

It bought in a whole new wave of creative video marketing.

In Today's era of the smartphone, the world had become more accessible than ever.

Generating video content has become more comfortable and sturdy since every piece of gadget is loaded with tons of Softwares and best camera technology.

Right from a fashion blogger to a food blogger, everyone is creating their content and stores through videos.

Also because Today, on average, a person spends approx 100 mins each day watching videos.

So now, do you understand the potential of videos? If you're asking yourself, "Why do I need video marketing for my business?" we're here to tell you! The benefits of video marketing are vast.

Incorporating video into your marketing initiatives, from your social media marketing to your email marketing, website and blog content, and more is an effective way to drive everything from engagement to click-throughs, sales, and more.

We'll touch on many of the ways to do this later on in the guide when we get into video ideas.

But just making a video is enough? Nope, my friend, It takes more than just acting or background to create a compelling video that will capture the viewer's attention.

You have to take care of things like All successful marketing Videos must start with research - who are you targeting? What kind of content tends to resonate with your target audience, and what channels are they most likely to be? There's little point in making great video content and paying to have it play on a website that is most like not being browsed or visited by your target audience.

A lot of such factors affect your video marketing strategy.

Sometimes it is essential to know what your other competitors are offering to their target audience.

You don't necessarily need to copy them, but you can note down on what sort of issue they are addressing through their videos and how effectively they are providing a solution to them.

I have realized one thing is that a lot of content gets created daily, and it has become more difficult to outreach your content to your target audience.

But that doesn't mean that you should bombard your audience with your posts.

Remember that Another critical factor is time.

You have to provide a solution at the right time.

Only then it is 100% effective.

Also, people are growing more impatient, so you have to address their need for quick fixation of their problems.

They won't entertain your content if it's not relevant to that specific time.

Like if you make a video about how to wear a suede jacket video in summer, do you think it is appropriate for the current weather? I hope I was able to address a few crucial points that you'll need to focus on when creating your video marketing strategy.

Remember, the key to success here is creating unique and engaging content that reaches your audience at the right time through the right medium.

We Shall discuss a few more things in our next blog.

Till then Keep rolling.

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Looking at the ongoing scenario of the competitive market, everybody is extremely desperate to get their website rankings at a better position.

Thus, they are always at the enthusiasm to explore the new ways of the digital destination.

Video marketing is a solution to all their problems.

There are too many online marketing techniques which a person can use on a daily basis.

Some of them are endured for a long run while some others are short lived.

In such a fluctuating market, video marketing is a highly promising strategy which is being adopted by the people currently.

As an old proverb goes, "whatever is visible to the eyes, is saleable", and so is the case of video marketing.

They definitely catch many eyes and are also used as a great sales and educational tool.

With an increase in this strategy, an overall increase in the turnover is seen of late.

A.

What Statistics Say? B.

What Can Video Marketing Do for You? Video marketing is definitely a new phenomenon of the future.

A lot of things can be shared within a very short span of time with a video.

This also helps the person to stay ahead of his competitors in the market.

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Content plays a big part of marketing and promotions.

But if you will only depend on written content, there is a big chance that you will be left behind.

It is a given fact that content with images or perfectly created web pages are great marketing tools.

But, it is still better if you can provide your audience with a video production that would educate them more about your product, service or brand.

Going Viral Through Video Productions Viral videos are videos that have been spread ultra fast all over the Internet.

If a video has been seen by millions of viewers within 24 hours or less, then that is considered a viral video.

That may sound a bit crazy, but that really happens.

With a video production posted online about your brand, you can easily market your business and spread your message all over the world.

The importance of video as a marketing tool is simply something that you cannot overlook.

Finding the Right Service Provider One of the first things that you need to do if you want to incorporate video productions into your marketing strategies is to look for a reputable video marketing company.

This could be an easy task if you know what you need to look for.

There are several websites out there that offer video marketing services and you need to find one that has a good reputation.

By searching for video marketing Manchester, you will be able to find the agencies that are headquartered near you.

In your search, it would be a good idea to compare their services and rates.

That way, you will be able to select the one that offer high quality service for the cost that your business can afford.

Understanding the Popularity of Online Video Marketing The popularity of videos being used for marketing is not surprising.

Statistics showed that around 75 percent of online users watch videos weekly and half of these people even watch daily.

The good news is that these numbers are expected to grow in the coming years.

This simply means that if you start searching for video production Manchester now, chances are your business will have global recognition in no time.

It is important to keep in mind that when hiring a video marketing agency, you should always be ready to cooperate with them.

Since it is your business that they will be doing videos on, you should supply the needed information and materials.

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When it comes to promoting a business, a brand, a service or a product, one good marketing strategy to employ is digital video marketing.

A lot of businesses and individuals have already proven that a video presentation always gets more attention than any other promotional techniques.

This has been proven long ago through TV commercials.

When people see and hear the ads, they tend to remember what the ads were trying to relate.

This means easy recollection that can surely keep your brand in the minds of the public.

If you want to promote something and you are not equipped with the knowledge on creating video presentations, your best option is to find a reliable video marketing company.

With the help of the right agency, you can be assured that your presentation is good and it can reach the right target audience.

A reliable video marketing agency will not just agree to create the video for you, but they will also give suggestions as to what will make the campaign more enticing and more effective, so that you can really get value for your money and efforts.

Good quality video posting create a batter effect for your video and you get more visitor on your business.

Considering the high popularity of video-sharing platforms like YouTube, most internet marketers agree that video presentations are the latest frontier for online content marketing.

Many businesses and sole entrepreneurs are turning to video as the next realm for engaging their consumers and for pushing out engaging, relevant and well-received product, service and brand information.

For reliable video marketing services, Hands Digital is one company that you should check out.

This company produces high quality and stunning videos for their clients to assist them in communicating their main messages and to help boost their businesses.

Video presentations are indeed turning into massive tools for individuals and businesses.

The good thing about Hands Digital is that you can expect them to deliver a complete video marketing package; they can shoot and edit your videos and then distribute them, as well on your behalf.

This means that you can rest assured that your brand; product or service gets to the awareness of the right people.

Hands Digital is very much aware that internet-based marketing is the best way to promote anything, and that video marketing is one of the most proven effective techniques.

Thus, you can really put your trust in this company.

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In this write-up, I am going to share some simple information that may come in hassle-free to any business proprietor particularly small business start-ups who intend to use video marketing to enhance their online presence and establish their business.

As you may by now be aware the use of Video in commercials, brand awareness and campaigns, only to point out a few did not knock on our doorsteps yesterday but has been around for quite a while now.

The challenge was that, running these commercials on TV was very highly-priced and only established companies with big budgets could afford.

Regrettably for the small business that was running on a shoe string budget, the battle was real and all endeavours to make some considerable presence was almost close to unattainable.

Advertising was too expensive and only the big guys enjoyed the monopoly and the added benefits that video marketing had to offer.

Well, the smaller guys were left wallowing in the dust, trying to figure out how to climb the ladder.

What made the big guys bigger? Part of their marketing technique involved using video, because it is one of the most effective tools.

A well laid and thought out commercial has the potential of reaching out to a huge audience and prompting them to make a decision.

Admittedly on more than one occasion my decision to buy a product has been influenced by an advert that I saw on television.

Not only that, I have also, more than once recommended a product to a friend or relative, based on an advert that I saw on television.

Then the whole game transformed, the internet came and along with it video platforms like YouTube, Vimeo, Daily Motion, Tumblr, Veoh, Break.com, only to point out a few.

These platforms offer free registration and free video hosting, Video campaigns to promote, your brand, products or services increase exposure and your prospects of being discovered.

Every business, irrespective of its niche, will significantly benefit from using this marketing method.

Video marketing has fast become an affordable, effective and vital business tool today, that allows small business owners to showcase their companies and products in direct competition with established big companies.

YouTube: The largest Video Hub Utilizing YouTube for marketing makes a lot of sense.

Each second, tens of thousands of people go online, searching for products and services.

Also YouTube has become the centre of activity, where people go to look for almost anything, including information on products and how to.

YouTube has turned into 'the People's Hollywood.

Were you aware that YouTube servers serve over 4,000,000,000 hours of video a month? Every day over 1,500,000 video searches originate from businesses.

While some of those views are for entertainment but the vast majority of them are for business purposes.

But producing an engaging video with a persuasive story and then uploading it onto the various hosting platforms does not automatically guarantee exposure to a multitude of potential buyers.

Of cause your video must be able to capture the attention of your audience.

This process is just the first step and a lot more will require to be done.

Arguably yes ranking video on YouTube and Google is the least difficult of all the other methods.

Your video must be optimised in order to meet up with search engine expectations for it to rank on YouTube and Google.

So fingers will need to get dirty with a bit of SEO tactics applied.

This sounds a bit complicated for a business owner who is trying to run a business.

Possibilities are that the business owner lacks the expertise of creating a video, let alone any practical knowledge on SEO.

If you fall in this group, then using the services of a competent video marketing service will be a wise thing to do.

Whatever your business, video marketing is the proven method that will increase your brand awareness, boost your online presence and see your business grow.

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Popularity of video marketing, especially in social media, has sky rocketed in the recent years.

As a business owner you cannot afford to miss this chance to get your products or services out there with the help of business promotional videos.

If you have little to no knowledge about the video production and marketing process then here is what you can expect: Draft a Marketing Strategy: Map out a clear marketing plan.

There should be goals that need to be achieved with video marketing.

You need to pick the services or products that are to be featured in the videos.

Make sure that your marketing strategy is in line with your other product marketing strategies.

Plan the Production: This is the stage that people in production business call pre-production.

According to your strategy, come up with a script that will capture the attention of the audience and promote your product at the same time.

After completing the script, choosing the on-screen talents and deciding on the location you are ready for the next stage.

Shoot the Video: After all the planning and preparation you get to shoot your videos.

Follow your script and start the shoot.

Be patient because shooting a video can be a lengthy process.

You may have to record many takes to get the it just the way you want it.

Complete the Video: After the shooting is complete you need to edit, add music and voiceovers where necessary.

Make adjustments to the video and fine tune it in the editing software.

When you are satisfied with the finished product, export it.

Market your Video: After a lengthy production process, you will have a well made video which is ready for distribution.

You can use different mediums to distribute the video.

The most cost effective and popular of which is social media.

Upload you video to different social media sites and encourage the viewers to share the video so it gets maximum exposure.

If your budget allows it, you can have your video shown on local television channels as well.

If you want to make this whole process a bit easier but still want to be involved in some aspects of it then you should hire a video production company to take care of your video production needs.

Company Introduction VideoSparks is a video production company that takes creativity and advertising to a new level.

They provide animation, script writing, live action videos and many other production related services to their clients.

They also understand business and know that the client's goal is to get more customers.

To achieve that goal VideoSparks implements their knowledge of marketing and advertising to their client's productions.

For more information, please visit http://videosparks.net/

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Planning on using one of the countless new video marketing services to launch your videos to worldwide recognition, fame and fortune? Well, the initial steps of creating an effective video marketing campaign still hold true.

The tasks below cannot be bypassed if you want to go viral.

Video marketing is the wave of the future and that should be no surprise! Video is hot, hot, hot.

That's where video submission services come in.

They launche videos throughtout the internet in such a way that it can be found...

a task which normally would have taken countless hours to complete, if at all.

Now all that dirty work is done instantly for you.

However, we found that there is no magical software that does every single step for you.

There are still critical pieces which you must attend to or else you may not have the results you desire.

Written articles and blog posts will not be leaving us anytime soon, however, people absolutely LOVE looking at pictures and watching videos online.

Look at the recent success of Pinterest.

Each and every day, millions upon millions of videos are uploaded to sites like Youtube, Dailymotion and the other 20 or so popular video sites.

Take a peek at Netflix, countless hours of movies and television shows are streamed every day.

In fact today, most TV and Video is watched streamed than from the networks.

Video is Gigantic, it is continuing to grow and it will be here to stay.

That's why you need to jump into video marketing NOW.

There is the hard way, which we will explain in later articles, or there is the condensed way which is specialized video submission.

One of the most important first steps in creating a viral video is selecting your niche.

With video marketing however, you can expand your competitive range outside of the typical micro-niche realm of the written word, especially with a video submission tools which are very effective at marketing your videos.

But first let's talk about finding a niche.

Examples of profitable niches used for video marketing include the make money online niche, weight loss niche, bodybuilding niche, product creation and list building niches.

In reality, profits can be obtained from most any topic, as long as you have a call to action that is profitable for you, and as long as you are able to attract targeted traffic.

Probably the most voracious audience for video marketing is the computer gaming niche.

Millions of gamers go to YouTube each and every day for cheats, tips, tricks, strategies, and video walkthroughs of the webs most popular and even unpopular games.

In fact my daughter has watched hours of weekly game walkthroughs over the past year.

And since the computer game industry is worth billions of dollars, it's a HUGE market that isn't going away anytime soon.

Once you've chosen a niche, it's time to do research into people's problems within that niche.

No software can do this step for you.

Your goal should be to put yourself in the shoes of the person searching for your niche.

What are they feeling? What may they type into the search engine? Will that term lead to an online purchase? You should be asking yourself the same kinds of questions, and then finding the answers on YouTube and forums.

In the follow up article we will continue the steps to successfully launching your video marketing with .

Review the steps, create a well thought out meaningful video that fulfills a need, and then we will see which video submission product will handle the monotonious tasks which will help to make a profit the fastest.

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Any small business that is looking to expand can turn to Video Marketing as a new age technique, allowing them to give a visual representation of their Brand to potential consumers.

There are many things that need to be taken into account as you are considering doing video marketing.

Who is your target audience? Does your target audience surf YouTube, or some other video site online? How was your video best delivered to this audience, and how are you going to get the most benefit out of it? With the incoming surge of popularity for Internet video, starting five years ago and continuing through now, it has become increasingly clear that video marketing is the future of Internet marketing for small businesses.

A video allows you to attract more eyeballs to your business from a variety of different platforms, increase the overall perception of professionalism for your company, and also create a visual representation of your brand that connects the dots for consumers.More EyeballsWith so many different video platforms online in which you can advertise your services on, you are undoubtedly going to be able to garner more views to your videos than you otherwise previously would.

Gone are the days of paying high prices for television commercials, and we are now in an era where you can release your commercial online, receiving just as many, if not more views from your potential customers.

Whether it is a product demonstration video, a commercial for your business, or just a quick promotional video to raise awareness about your company, utilizing video marketing can be an excellent choice for many small businesses local and nationwide.ProfessionalismVideo marketing also increases the professionalism perception for your company.

Having a video, video marketing will allow you to make a number of different decisions, that allow you to increase the perception of professionalism for your company.

Just by having a video, more people are going to be aware of the services that you provide, and you are going to look more professional to your potential clients overall.

It can be a way to stand out from competitors, and show them that you are willing to invest your time and resources into creating a professional looking video, that promote your brand and ideas.A Visual Representation of Your BrandYou should also look to have a visual representation of your brand or product.

If you have a complicated but useful product, video marketing can help you to connect the dots, and give your potential clients a visual look at what you are providing.

This is especially true for Internet businesses that provide Web 2.0 services, or even product companies that are looking to expand upon their features and make them more clear to their customers.

Giving them a visual representation of your brand can increase their interest in your products and services, and make it an excellent option for many people and small businesses.If you are looking for more people to be aware of your company, an increase in the perception of professionalism for your small business, or provide your consumers with a visual representation of your brand, video marketing can be an excellent choice.

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SEO companies in Belfast recommend using video marketing as one of the most effective marketing methods for businesses who want to reach a large audience.

The availability of technology to make, embed and share videos has grown exponentially over the last few years and by leveraging its benefits, businesses can enjoy rapid growth.Why should online businesses use video marketing?Video marketing in Northern Ireland can significantly boost an online business' visibility and make it more competitive.

Some specific reasons to use this cost-effective medium in the marketing plan are:Today, YouTube is considered the second largest used search engine, after Google.

Online users use video search engines to find the products, services or information they want.Many businesses are converting their written content into videos for easier consumption by visitors.

This humanizes a business and offers a powerful way to strengthen its connection with its audience since people prefer to deal with people.The links to videos can be shared across the business' social media profiles, encouraging fans and followers to share them.

SEO companies in Belfast suggest the use of audiovisuals in the marketing mix to increase website traffic, sales lead and therefore profit.

These short films can also be used in email marketing campaigns to promote the business and is one of the top techniques for business success.

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Online video marketing is upcoming trend and most of the businesses are following it for promoting their business.

Most of them are only using video marketing services without knowing its correct use.

One simple fact is that you may create best marketing video, but if it's not convincible and cannot hold the attention of users it's worthless.

Online marketing is competitive and lots of strategy is involved to get expected results.No doubt, web video ads are quite popular these days, but still many potential customers don't stop and click them and all your work is nil.

Even popular online videos also miss clicks because they cannot hold the attention of all viewers.

Those who choose not to watch they are missing your services and they are unaware about the existence of your business.

In simple words they are missing your opus right now.

Root of the problem is its text.

If visitor find the introductory text interesting then only it will skim a video and this text must contain your main keywords.You can convince your customers with a catchy introductory text which also include your keywords for search engines.If you will browse the video in You Tube with specific keywords you will see relevant sorted results that means choosing related and correct keywords is very crucial in online video marketing.

If visitor will like the text chances increase that he will browse the complete video.Another point is if he reads the text and just watches the starting video and skip it without watching the call to action given on the end then also it's useless.

Here you must ensure that your video is interesting and well produced to hold the attention of visitors.Few things which must be very clear in your introductory text of web video ads are:That brief piece of writing must include what is covered in the video, how visitor will get the benefit, and length of the video.

If these three things are crystal clear viewers can take quick decision of skimming your video.

List any of the benefit viewer can get by clicking the play button.

Viewers get the required time through video's length which increases the chances of click according to the suitability of viewers.

It also involves the time commitment needed to get that benefit.

Well introductory text can give you more clicks which lead to good traffic.

You have just few seconds to grab their attention and it's up to you how you use it for video marketing online.

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Video marketing is one of the best ways you can advertise your business or showcase your skills.

That is because most of internet users like to watch a video about something rather than reading information about it.

The message is much easier understood and a video can contain plenty of information as well.

Therefore if you are interested in boosting your sales in a short period of time, this article tries to provide few helpful tips for this purpose.Make sure that you always provide quality content if you want to impress and attract viewers.

Each person who views your video wants to remain with something after and feel that he hasn't wasted his time.

Therefore, prepare each "how to" or advertising video with great attention to details and you will see how visitors will come back again and again because they liked what they have seen before.Another powerful tool can be the title of the video itself.

A boring and unattractive title will never stand out from the crowd and it is very likely that it will never be noticed at all.

On the other hand, if you name your video suggestively, it will ignite visitors' curiosity and if you use keywords, it will also be shown more often in the results of search engines.If you use YouTube to advertise your business, it is a good idea to provide a link to your homepage as well.

This is because if the visitors like your video, it will be very easy for them to quickly access your website and gather more information.

Making the life easier for potential customers is the key to success.Many companies and brands use video marketing in order to advertise their products and services.

You can do the same without problems and in order to get traffic fast, it is a good idea to put as much information as you can in the video.

For example, nobody wants to see a boring video that it is not "alive" or "eye catchy".

Try to use animations, key words, colorful but not intrusive texts and a bit of humor.

Try to emphasize the qualities of your products or services without going too technical.

Show examples where your products can be useful and how to get them.You can also be very precise and exact.

If you want to talk about something, open the subject right away, say pros and cons and be objective.

Imagine scenarios and try to come up with a solution.

Complete and structured information is always appreciated and it is the best way to keep your visitors entertained.A successful video marketing strategy permanently needs tweaking and adjusting.

Keep in mind that although your videos can stay on the internet forever, you need to constantly bring something new and attractive that will catch the attention of viewers.

If you wish, you can even take advantage of the services provided by a SEO company or business development company in order to get as much traffic as you can in the shortest amount of time possible.

It is easier this way and the company will make sure that you get what you need.

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Video marketing is a strategy that is helping many businesses reach out to their target clients very easily.

It is not a very new concept, since it has been around for a long time, but it is adapting new ways of reaching out to potential clients.

The world is growing at a fast speed especially when it comes to technology.Simply put, video marketing is a way of reaching out to many possible clients since it is currently the most viable way of communication.

The restrictions of the number of people who can access videos are no longer limited to television.

Many appliances, gadgets and technology platforms help to expose videos to clients such as iPods, tablets, phones, computers and others.

This makes a well-done video go viral in a short time, hence reaching billions of people with little or no effort from the marketer.Reasons why video marketing go viralPeople are adapting to watching videos as opposed to reading.

If a product needs an explanation on how to use, people will like to see it on a video as opposed to reading about it.

Therefore, products that are marketed using videos attract a bigger audience and the response is positive.When a product is marketed with the use of a professionally done video, it rises to a higher rank.

This is because the audience will judge the quality of the video and relate it to the product.

If the video is good, it spreads around fast and he more views it gets, the credibility increases hence branding the product.There is no limit to where the video can be viewed.

Digital sharing has become a fad in the current world and the world of video marketing is on an escalating growth path.

This makes videos go viral especially when they are shared through the social networking platforms.

Once the marketer is able to make a connection via social networks, there is no limit to how far the videos can spread.Effective viral effects of video marketingThe effects of viral video marketing can be felt all around the marketing industry since video marketing is quickly taking over the industry.

Just think about the recent 'Kony' example.

Over the past few years, video industry has grown exponentially.

There is a rise of many types and qualities of videos that did not exist before.

The art of making videos is becoming interesting by the day.

You can now watch videos in HD or 3D and you can compress big videos to fit in a small space medium.Due to the growth of video marketing, there are platforms that have come up to aid in the spreading of such videos.

Such websites as YouTube and other social networking sites have become vigilant in helping videos go viral.

The Internet has become the epitome of marketing where every marketer is fighting to have a share.

Videos have evolved and included many views to them so that they can spread as much awareness to them as possible.

They are now more interesting that before, more educative, captivating and they have improved in quality as well.

4 reasons promote your business through affordable atlanta video marketing services 824785

The professional Atlanta video marketing service providers enable business owners to promote their business in a fresh and innovative manner.

These companies offer packages to market the products and services offered by your business through informative, catchy and short videos.

Based on their professional experience and expertise the Atlanta marketing companies can prepare an online video marketing strategy for your business to attract the attention of prospective customers and impressing them to purchase the products or services offered by your business.

If your business is new to this modern medium of marketing and advertisement, you need to understand the benefits of this innovative advertisement campaigns.Holds the Attention of the Prospective Customers: Every individual wants to experience something that is completely distinct and fresh.

With more and more people subscribing to the products and services online, it has become essential for your business website to offer something entirely innovative and exciting.

As most of the websites are designed with textual content and images, the videos created by the professional Atlanta video marketing service provider can provide a distinct touch to your website.

The short and catchy videos will also be effective in holding the attention of the online visitors.Saves the Visitors' Time: The busy lifestyle of the modern consumers hardly allows them any time to read the content posted on a website in detail.

These people look for some quicker and more effective ways to gather the relevant information and details.

The Atlanta marketing companies create short videos to convey the benefits and features of the products offered by your business in a concise and catchy way.So the prospective clients can avail the required data within a few minutes.

The videos are also popular in creating a good impression on the consumers' minds and convincing them to buy the products or services online.Same Video can be promoted on Different Platforms: The Atlanta video marketing service providers offer comprehensive advertisement packages to promote the videos on multiple platforms.

In additions to posting the business videos on your website and ad landing pages, you also have option to promote these videos on dedicated online video networks and social networking websites.

The Atlanta marketing companies prepare a comprehensive strategy to promote your business through video marketing campaigns.

Thus, your business can be promoted over a period of time without incurring any additional advertisement expenses.Options to Integrate with Other Advertisement Campaigns: The video marketing campaigns are also very much popular among the modern advertisers due to their flexible and versatile features.

Some of the marketing packages offered by the Atlanta video marketing service providers use the same video in multiple advertisement campaigns.

Further, the video marketing campaigns for your business can be integrated easily with the search engine and social networking websites based online advertisement campaign.

A single video clip promoting your business can also be used in video email marketing campaigns, ad landing pages, video streaming services and other multimedia communications.

However, these videos can promote your products and services in a more innovative and impressive way to boost the existing sales figure of your business.

tips about efficient video marketing 761809

Video Marketing refers to the promotional strategy implemented by businesses to push their products and services through the use of short, interesting and informative videos.

The primary purpose of video marketing is to cause or spread awareness to the potential clients regarding the company's products and services.Quite a clever entrepreneur can encourage a possible customer, to purchase his products and get his services if he knows how to make them conscious of the same.We are knowledgeable of the significance that video marketing presents.

An advertisement that comprises of text can occasionally be boring to a customer's perception.

As opposed to online video marketing where you are able to share precisely the same message as if you are directly speaking to your clients.

A visual demo consumes a shorter time and the customer gets the meaning the instant you start talking.If you are wondering about the tips to help you on your online video marketing campaign, here are some you can take advantage of:Tip #1Employ a professional videographer who is able to shoot and edit your video.

An effective video marketing company will arrange for everything you need in your online video.

From the camera to be used, the back up crew to support the shooting of the video, to the editing and final touches.

They shall try everything so your company video look intriguing, notable and informative.Tip #2Prepare an appealing script.

Even if you hire a professional videographer, your aim is to motivate your prospective customers to start a transaction with you.

Tips on creating a script: 1.

Make it intriguing 2.

Make it specific so that your audience will not find it monotonous 3.

Deliver the message or idea as soon as possible 4.

Put a little excitement in your video, a little twist can be helpful.Tip #3You are aiming to encourage your audience to begin dealing with you.

Therefore, your video should speak to your customers.

You have to make sure that what you have recorded actually answers the queries of your audience.

Be sure to meet your audience's expectation of your video, you must leave no doubt in their minds that if they pick you, they will have no remorse.If you decided to utilize video marketing in your campaigns, I will say that it is a very good option.

It is catchier than other forms of advertising.

It captures the attention of your target audience and transports the message right away.The only thing that you have to keep in mind is to partner with a professional video marketing company who can provide the service to bring out the best in your company/business.Today's technology offers you many possibilities to enhance your current business model.

Take your time and make an effort to study the impact of your videos and evaluate its efficiency.

Search all essential tools that can help you motivate your audiences and the prospective customer can connect more to your company and what you're promoting.

video marketing techniques start up companies 760922

When you're establishing a business, you are not aware of all the things you need to do.

You can ask for somebody's help so he or she can assist you throughout the process.

One simple marketing strategy a company expert will advise you is to get an SEO company who can help you with your business web site's online popularity.

But majority of the experts will say, you can have video marketing as your alternative as it is the fastest and most effective way of advertising most especially for you as an owner of a startup company.Moving forward, I would like to list here the online video marketing tips you might want to use.

I hope these very simple tips will help your company.Tip 1When creating your video, make it findable.

You will find over 9 billion videos uploaded everyday through YouTube and other video marketing sites, and to rise above your competitors, you must make your video as findable as you possibly can.

How can you do that? Here are what you have to know:a.

Title - you must make sure your keywords can be seen in your title.b.

Description - your description also plays a very important role in your video.

You have to make sure your URL is placed at the first line of your description and the most important thing in the description box is that, you have to take note as much as possible, your description alone contains the keywords you've selected.Tip 2Since video marketing jives with social media, use this to your advantage.

After creating your videos you should make a blog about it.

Your blog should have keyword rich title and at least 5% occurrence of keywords in a 500 word blog.

Another one is post it on Facebook.

Everybody has Facebook and the videos posted there catch more interest and can be shared very easily.

Next one, Tweet it.

You might like to tweet your good content on twitter.

Stumble it! This social bookmarking site has constantly been an effective tool to drive more traffic to your site.Tip 3Brand your video.

Make your videos more fascinating by personalizing it.

Put on the details that is required to further develop your video marketing.

It is important your audience finds your videos very pleasing and very useful to them.

In this simple way you can encourage your audience to purchase your products and services.Tip 4Deliver your thoughts nicely.

I know you're in competition with many other businesses.

But if you've got a video for your company, Constantly take in mind to not say anything negative about the other opposing company.

Deliver your thoughts nicely to your audience and let them see the beauty of your product by looking at the sincerity of your speech.

Saying bad things about your rival won't help you in your campaign.ConclusionBy creating a substantial and useful video, and listing the things you have to work with, you'll soon reap the rewards of your investment.

Nevertheless, this is just the start of your online business' journey, you still have to maintain, and work on it every time to keep or exceed the rank you have.

It is your own choice right now - you, as a business owner, have the power to pick what you think is the best for your company and it is your move right now that can change everything.

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