Resume

PROFILE

I am a creative person with a positive attitude who is detail oriented and excellent at setting and managing schedules. My ability to work independently with minimal supervision, coupled with my organizational skills, allows me to function efficiently and effectively to manage multiple tasks and projects with competing priorities and deadlines. I not only look forward to projects that challenge me, but also give me a chance to learn from others.

EXPERIENCE

Constellation Energy - Baltimore, MDJanuary 2020 to present - Senior Analyst, Marketing—Mass Markets
  • Design, execute and measure effectiveness of small business marketing communications for prospective, current and former customers
  • Develop marketing strategy to support sales teams to increase engagement, retention & sales
  • Write and design marketing collateral for residential and small business communications, including: graphics, direct mail, landing pages, emails, interactive content and postcards
  • Create and execute new process to take small business leads from prospect to executed contract, including sending email pricing proposals, generating contracts and increasing reporting capabilities
  • Leverage data insights from surveys, previous campaigns and market research to develop strategic and targeted marketing initiatives
  • Lead internal process improvement projects to help increase effectiveness and increase sales
  • Help launch Constellation Rewards program for residential and small business customers
  • Manage relationships with external agencies and vendors
Baltimore County Department of Economic & Workforce Development - Towson, MDFeb 2018 - December 2019 - Marketing Specialist
  • Work closely with dept. Director to interpret his vision and conceptualize corresponding projects
  • Write blogs, press releases, social media content, email campaigns, newsletters, etc.
  • Design and develop style guide for consistent branding, create paid advertisements, outreach materials, program brochures, flyers and all external marketing materials
  • Establish, create and maintain department’s social media presence
  • Promote and maintain BaltimoreCountyRestaurantWeek.com and department’s website
  • Manage budget of $50k, develop ad spend strategy and create all related assets
  • Work with partner organizations to market workforce development trainings

  • Rebranded department marketing materials to give a fresh, updated look
  • Created logo & all related marketing materials for new county-wide “Job Connector” initiative
  • Created and grew social media presence (grew to 2,200 fans in less than 8 months)
  • Relaunched and redesigned quarterly staff newsletter and initiated monthly workforce & youth services e-newsletters (to over 11,000 subscribers)
Goodwill Industries of the Chesapeake, Inc. - Baltimore, MDAug 2012 - Jan 2018 - Marketing Manager (2013-2018), Marketing Coordinator (2012-2013)
  • Write press releases, annual reports, monthly employee and donor e-newsletters, program brochures, success stories, blogs, award nominations and all external messaging
  • Create marketing collateral, including: ads, newsletters, flyers, emails, program brochures & posters
  • Manage all aspects of two annual events:
    • Goodwill Gridiron Halloween Party: Baltimore Ravens hosts, 600+ attendees and silent auction (valued at $100k) until discontinuation in 2017
    • Thanksgiving Dinner & Resource Fair: 2500+ disadvantaged attendees, 400+ volunteers, 40 vendors, 80 staff
  • Manage all six social media accounts and Google AdWords Grant
  • Maintain and update website (writing content & overseeing redesign in 2013 & 2015)
  • Oversee development and production of videos for Goodwill
  • Along with VP of Marketing, manage budget of over $600k for advertising
  • Supervise Marketing Development Assistant and occasional intern
  • Work in partnership with retail stores to create new sale & promotional ideas

  • Significantly grew social media presence (from 300 FB fans to over 55,000)
  • Increased donations for Gridiron Party by 192%, bringing event revenue over $100k
  • 2014-2015 Goodwill Employee of the Year, Administrative Division
  • Recognized by Goodwill for Performance Excellence (April 2016), Outstanding Teamwork (April 2015) and Outstanding Quality and Contributions (April 2014)


HPL Miller Group, - Hunt Valley, MD Feb. 2012-Aug. 2012 - Account Executive
  • Act as agency contact for all client needs, including: media buying, creative materials, strategy development and invoice reconciliation
  • Implement and optimize Facebook ad campaigns and PPC campaigns and provide reporting
  • Design and manage contests, sweepstakes and fan base growth initiatives for social media
  • Manage media buying, creative development and press releases for grand opening events



Devaney & Associates, Inc., - Towson, MD Oct. 2009-Oct. 2011 - Marketing & Public Relations AssociateSept. 2008-Oct. 2009 - Intern
  • Write press releases, calendar listings, media advisories, blog entries and award nominations
  • Create/manage social media accounts and PPC campaigns for clients
  • Pitch stories and secure media placements for clients
  • Coordinate trade sponsorships between clients and media/vendors
  • Keep track of retainer hours for accounting department and input daily timesheets for employees
  • Maintain and update portions of the company’s website


EDUCATION

Wilmington University Wilmington, DEMar. 2015-Dec. 2016
Master of Science in Management—Marketing Management• Cumulative GPA: 3.97
Towson University Towson, MDAug. 2005-May 2009
Bachelor of Science in Mass Communication, English Minor, Marketing Certificate• Certificates: advertising, interdisciplinary specialization in marketing• Distinctions: Cum Laude and Honors College graduate• Cumulative GPA: 3.5 • Major GPA: 3.7

SKILLS

  • MS Office Suite
  • Adobe Suite (Photoshop, InDesign, Illustrator
  • Social networking platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, HootSuite)
  • Email marketing tools: Hubspot, Constant Contact, MailChimp, ExactTarget (Salesforce)
  • Web tools: Ceros, Hubspot, Adobe Experience Manager, Wordpress, SiteExecutive, Google Analytics, Google Adwords (Google Ads Search Certification May 2019 - May 2020)



PROFESSIONAL DEVELOPMENT

June 2020-Present Developing Young Professionals (DYP) and Network of Exelon Women (NEW)June 2019-Present Volunteer: Volo City Kids FoundationJune 2019-Dec. 2019 Economic Alliance of Greater Baltimore Marketing & Communications Sub-Committee MemberSept. 2016-Dec. 2017 Volunteer: Kids in the Kitchen at Paul’s Place, Inc.Oct. 2014-April 2015 Goodwill Industries International Senior Leaders ProgramOct. 2014-Jan. 2018 Mid-Atlantic Goodwill Industries Coalition Marketing Social Media Committee MemberDec. 2013-Dec. 2014 United Way of Central Maryland Emerging Leaders United