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CHAPTER WISE SIMPLE QUESTIONS   

JAIIB  MODULE D

PRINCIPLES OF BANKING

MARKETING CHAPTER (36)  

1)Marketing is a geographical area

a.True      b.False

2)Meeting needs profitably is part of marketing

a.True     b.False

3)The concept of marketing was applied in banking during

a.1920    b.1950     c.1960      d.1990

4)Which of the following period is product era

a.upto 1920      b.1920-50     c.1950-60     d.160-1990

5)Regional market is .........

a.Geographical market           b.product market         c.volue market        d.period market

6)Staffing function is associated with ............. function of marketing

a.Analysis        b.Planning        c.Implementation      d.Control

7)Marketing is a operational activity

a.True b.False

8)Marketing is a part of selling

a.True      b.False

9)Save oil save India slogan by IOC is ...........

a.Product concept         b.Production concept           c.Social concept       d.None of these

10.Services are heterogeneous in nature

a.True       b.Flase

PRINCIPLES OF BANKING  

JAIIB MARKETING 

JAIIB MODULE D 

SOCIAL MEDIA MARKETING (37)

1)Which of the following is a social media marketing sites.

a.Twitter     b.Face book    c.You tube    d.Printerest     e.All of these

2)Social media sites helps business units to interact with customers on personal level. 

a.True    b.False

3)We can measure the financial impact of social websites

a.True    b.False

4)Social marketing is all about …………………… to voluntarily change behavior. 

a.Planning   b.Implementing       c.evaluating   d.All of these

5)Social marketing is the ………..  marketing to go viral. 

a.Starting point    b.Ending point    c.In between point     d. None of these

6)Social marketing is a fad

a.True    b.False

7)Which of the following are the tools of social marketing

a.Audio    b.Video      c.Text     d.SMS     e.All of these

8)Which of the following is not a social marketing network.

a.Twitter    b.Face book     c.Windows    d.Google

9.Which of the following are the benefits of social media marketing

a.Company branding  b.word of mouth advertiing c.Customer loyalty    d.improved audience     e.All of these

10.Which is the most active bank on social media among private sector banks.

a.Kotak Mahindra     b.Ing Vysya bank     c.Axis bank     d.HDFC

11.Which is the most active bank on social media among public sector banks.

a.SBI    b.PNB     c.BOB      d.CBI

12.Which bank rules in online conservations.

a.Citi bank    b.Yes bank    c.ICICI     d.SBI