Financial communication is an instrument that allows an economic entity to manage its external relation in means of financial and accounting information. Financial communication agency is a part of public relations and aimed to present and potential shareholders and investors. The purpose of financial communication agency is to support and strengthen the company stock market value and prospects and it is credible to shareholders and investors.
Role and Approach
The role of financial communication agency is responsible for relationships with the economic and financial media. All information issued in press about the economic entity, competition, clients, meeting, press releases and press conference. Approaches of financial communication agency is branding(It gives a unique name, symbol and term for the identification of product), public relations (It is planned effort to influence public opinion and maintain mutual understanding between organization and public), advertising (It is marketing communication that gives openly sponsored and non-personal message to promote a product, service and idea)and content generation.
Relationship between Financial Communication and Financial Communication Agency
There is a relationship between financial communication and financial agencies. This link indicates the performance and level of the agency. By analyzing the result of agency we can calculate the score of each agency. The result of the agency shows some scores which indicate remarks to the agency. We compare or we relate something it totally shows the profit or loss of the agency. We compare or we relate something it totally shows the profit or loss of the agency.
Conclusion
Financial communication consulting agency is managed at the level of corporate governance that ensures the financial information and provides the credit among stakeholders. There are some rules which we have to keep in mind while consulting:-
1. Specialization of personnel (staff).
2. Broadcasting a one voice speech.
3. Responsible for the communication and technology.