Navigation

Technology, Media and Telecom Rainmaker

"If it's Worth Doing at all, then Do it with Passion" credo

Welcome to my online professional portfolio. I have a deep passion for ongoing self-empowerment that includes exploring all sources of wisdom in my chosen craft -- the art and science of digital multi-channel market development.

What's Here: You'll find samples of my market analysis and consulting work, where I demonstrate my progressive thought-leadership, knowledge, skills and correlative interests. I also link to ongoing works.

My award-winning editorials for Cisco Systems are on the "Connected Life Exchange" and "Business Technology Roundtable" blogs. I'm a contributing editor on Bloomberg Current. I've published a series of Book Reviews about content marketing strategy and tactics. My multimedia productions are on GeoBrava Studios

What's New: My Google+ and Twitter streams show what I'm reading and writing. My new digital magazine on Flipboard is designed for your smartphone or tablet. My Q&A Interview profiles forward-thinking Transmedia experiments -- how the creative principles can be applied to B2B storytelling projects.

What's Next:
My "Digital Lifescapes" blog provides daily updates on the latest market research and forecasts from leading technology, media and telecom analysts. My "Transmedia Newswire" feed is about the evolving marketplace for multi-platform communications.

Feature: Broadband Public Policy

My commentary on "Broadband Policy: Lessons Learned from the U.S. Interstate Highway System" offers a simple analogy to demonstrate how broadband public policy efforts can evolve to engage a broader cross-section of the mainstream constituent groups.

Abstract: The global communications industry is experiencing a metamorphosis. However, in spite of all the turmoil and considerable evidence that vision, strategy and execution should be guiding our thinking -- coherent policy is often absent.

Most telecoms industry experts believe that the future will hinge on the continued investment and adoption of broadband network access. I've outlined a perspective to stimulate further debate. My blueprint for progress was featured on Connected Planet.

Updates: I researched and then wrote about the Broadband Wireless Access (BWA) revival, entitled "Deliverance: the Unlicensed Marriage of Wi-Fi and WiMAX."  My advocacy column "ACCESS: Wisdom of the East" explores Asian broadband deployment leadership. "Austin, Texas: A Wireless Sector Mecca?" is my synopsis of insights from SXSWi and Wireless Future conference.

Feature: Power Selling in Action

The basic tenet of Power Selling: if you believe that knowledge is power, then fully mastering the ability to apply information technology to progressively reveal, gather, store, replicate, share, refine and re-purpose existing knowledge into actionable wisdom is infinitely more potent.

Abstract: The evolution of sales force automation (SFA) applications into customer relationship management (CRM) systems is complete. Regardless, analyst studies conclude that too many CRM projects fail to reach their ROI objective. On this backdrop, CRM vendors struggle to find verifiable "satisfied customer" references.

I've authored a white paper entitled "PowerSelling: Revitalizing the Enterprise Sales Channel" that concludes my study of this phenomenon. I've also compiled the Sales Effectiveness Assessment Guide to ease the transition.

Updates: my related Op-Ed for Connected Planet is entitled "The Hard Sell Made Easier," and here's the associated Detailed Talking Points, which explains my initial intent and broader purpose for authoring this revelation.

Feature: Digital Marketing in Action
Has your traditional approach to technology sales and marketing lost its appeal? If you're still focused on conventional "feature/benefit-oriented" product marketing principles, then why are you so surprised that your prospective customers believe that there's nothing really unique or remarkable about your company's offerings?

Abstract: Discover a New Perspective on Market Development, and learn how to free yourself from constraints -- dare to leave the flock, embrace creative freedom -- by adopting needs-based customer segmentation, and applying "lifestyle/interest-oriented" application scenarios to your marketing communications.

Updates: "Enterprise Data Needs an Advocate" investigates an untapped revenue opportunity for U.S. mobile operators, offers sample commercial messaging applications, and envisions new wireless data value-added services. Plus, here's the three associated Sidebars, that are not available on Connected Planet.

Rethinking Technology Sales and Marketing

Call-to-Action: Are you seeking a multi-dimension professional services firm -- with experience in online influence, demand creation, and social media marketing -- where vision, strategy and a proven passion for execution all coexist?

Act Now: Feedback is encouraged. Send me your questions, comments, and rants -- or simply share your own ideas and opinion on a topic or cause of mutual interest. Then, you can join my online network of global collaborators. I currently maintain profiles and contacts on Google+LinkedIn, Xing and Facebook.

Disclosure: I provide advisory or consulting services via the Technology, Media and Telecommunications Council (Gerson Lehrman Group), Primary Insight (Bear Stearns), Guidepoint Global (Standard & Poor’s) and the Maven Research network. I also facilitate and promote connections between digital media entrepreneurs within the U.S. and UK markets.

Who, What, When, Where, Why and How

Here's the highlights of what I've mastered during my life's journey, so far: Professional Biography.
S
earch the web for my other profiles and content artifacts Google Search: "David H. Deans".

GeoActive Group customer profiles, and consulting project examples are in My Case Studies.

Authors and Book Publishers: I will accept Review Copies. Please E-mail me or call with the details.

Technology, Media, Telecommunications, TMT, Digital Marketing

David H. Deans & Associates | Austin, Texas | London, England | (C) David H. Deans