Technology, Media and Telecom Rainmaker

technology media telecom market development

"If it's Worth Doing at all, then Do it with Passion"

Welcome to my online professional portfolio. I'm infinitely curious. I believe in exploring all sources of wisdom in my chosen craft -- the art and science of digital multi-channel market development within the Technology, Media and Telecommunications marketplace -- because it's fascinating.

What's Here: You'll find samples of my market analysis and consulting work, where I demonstrate my progressive research, knowledge, skills and correlative interests. I also link to ongoing works in progress. As you'll see, I'm actively engaged in the Global Networked Economy as a hands-on marketing practitioner.

Current WSJ Opinion Leader for Dow Jones and recognized as one of The World's Most Influential Cloud Bloggers, my prior award-winning editorials for Cisco are on the "Connected Life Exchange" blog. My related multimedia productions are at GeoBrava StudiosMy Q&A interview profiled prior Transmedia Storytelling experiments -- how they were applied to B2B Commercial Storytelling projects. I created the "Hybrid Cloud Journal" to feature multimedia content for Red Hat. I've also published a series of Book Reviews about content marketing strategy.

What's New: I'm writing editorials about IBM Events and IBM Systems IT infrastructure apps. I'm also publishing syndicated business tech stories on LinkedIn Pulse and MediumMy Google+ and Twitter streams show what I'm reading, curating and writing. My digital magazine on the Flipboard app is designed for your smartphone or media tablet.

What's Next:
My "Digital Lifescapes" blog provides updates on the latest market research and forecasts from leading technology, media and telecom analysts. My "Business Technology Roundtable" explores the emerging trend of digital business transformation. My "Transmedia Newswire" is about marketing innovation and multi-platform communications.

Feature: Broadband Public Policy

My commentary on "Broadband Policy: Lessons Learned from the U.S. Interstate Highway System" offers a simple analogy to demonstrate how broadband public policy efforts can evolve to engage a broader cross-section of the mainstream constituent groups.

Abstract: The global communications industry is experiencing a metamorphosis. However, in spite of all the turmoil and considerable evidence that vision, strategy and execution should be guiding our thinking -- coherent policy is often absent.

Most telecoms industry experts believe that the future will hinge on the continued investment and adoption of broadband network access. I've outlined a perspective to stimulate further debate. My blueprint for progress was featured on Connected Planet.

Updates: I researched and then wrote about the Broadband Wireless Access (BWA) revival, entitled "Deliverance: the Unlicensed Marriage of Wi-Fi and WiMAX."

Feature: Power Selling in Action

The basic tenet of Power Selling: if you believe that knowledge is power, then fully mastering the ability to apply information technology to progressively reveal, gather, store, replicate, share, refine and re-purpose existing knowledge into actionable wisdom is infinitely more potent.

Abstract: The evolution of sales force automation (SFA) applications into customer relationship management (CRM) systems is complete. Regardless, analyst studies conclude that too many CRM projects fail to reach their ROI objective. On this backdrop, CRM vendors struggle to find verifiable "satisfied customer" references.

I've authored a white paper entitled "PowerSelling: Revitalizing the Enterprise Sales Channel" that concludes my study of this phenomenon. I've also compiled the Sales Effectiveness Assessment Guide to ease the transition.

Updates: I wrote an Op-Ed entitled "The Hard Sell Made Easier," and here's the Detailed Talking Points, which explains how to capture authentic thought leadership.

Feature: Digital Marketing in Action
Has your traditional approach to technology sales and marketing lost its appeal? If you're still focused on conventional "feature/benefit-oriented" product marketing principles, then why are you so surprised that your prospective customers believe that there's nothing really unique or remarkable about your company's offerings?

Abstract: Discover a New Perspective on Market Development, and learn how to free yourself from constraints -- dare to leave the flock, embrace creative freedom -- by adopting needs-based customer segmentation, and applying "lifestyle/interest-oriented" application scenarios to your marketing communications.

Updates: I created the "Digital Marketing Journal" to share my lessons-learned from numerous digital transformation projects, and associated research insights.

Rethinking Technology Sales and Marketing

Call-to-Action: Are you seeking a multi-dimension professional services firm -- with experience in online influence, demand creation, and social media marketing -- where vision, strategy and a proven passion for execution all coexist?

Act Now: Feedback is encouraged. Send me your questions, comments, and rants -- or simply share your own ideas and opinion on a topic or cause of mutual interest. Then, you can join my online network of global collaborators. I currently maintain profiles and contacts on Google+LinkedIn and Facebook.

Disclosure: I provide advisory or consulting services via the Technology, Media and Telecommunications Council (Gerson Lehrman Group), Primary Insight (Bear Stearns), Guidepoint Global (Standard & Poor’s) and the Maven Research network. I also facilitate and promote connections between digital media entrepreneurs within the U.S. and UK markets.

Who, What, When, Where, Why and How

Here's the highlights of what I've mastered during my life's journey, so far: Professional Biography.
earch the web for my other profiles and content artifacts Google Search: "David H. Deans".

GeoActive Group customer profiles, and consulting project examples are in My Case Studies.

Authors and Book Publishers: I will accept Review Copies. Please E-mail me or call with the details.

Technology, Media, Telecom - Digital Marketing Practitioner, Trainer, Coach and Mentor

David H. Deans & Associates | Austin, Texas | London, England | (C) David H. Deans