Available to take on freelance projects!
During my tenure at Mythic, I had the privilege of contributing to the development of email campaigns for Ally Bank, spanning their Auto, Home, and Invest products. Each campaign involved crafting six or more touchpoints, meticulously aligning with Ally's Style and Brand guidelines. Using tools like Adobe XD and Figma, I crafted desktop and mobile layouts, along with client decks for review and approval.
Following approval, I managed the deployment of these layouts across various platforms, utilizing HTML/CSS or SaaS providers like HubSpot, Marketo, and Salesforce. My responsibilities included ensuring pixel-perfect precision and exporting assets tailored to each platform's requirements. Additionally, I played a role in creating emails and templates using these platforms.
To guarantee optimal deliverability, testing was conducted using subscription services like Litmus and emailonacid.
In addition to Ally Bank, I also contributed to email campaigns for other clients such as New Holland and MetLife.
I also have experience using the services Constant Contact and MailChimp for client email campaigns when I was employed at Michaletz Zweif, LTD.