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Communication is the essential ingredient!

Passionate about

• the customer's perspective, pains, problems and developing products that contribute to solving a customer specified problem...

• what products communicate about the business to the customers,

• how business incorporates customer communication into the soul of the product,

• the process of communication that drives the product development from inception,

• the impact of that product on the customer's experience,

• appropriately directing attention towards the results technology enables, and away from the tools,

• guaranteeing that tools are used effectively.

Constantly Questioning

• • What are the elements of communication?

  • Who is saying what to whom about what?

  • What is important to communicate at this time and place?

  • How can people with different perspectives and orientations work together to build great products?

• What are the best tools available for communicating various levels of ideas and product iterations to different audiences?

• How does the way products are presented and iterated affect the way they are utilized?

  • How do products get developed from inception all the way out to launch?

• What percentage of end users actually utilize all the features available in a product?

  • What is said about those products, who is using that product, how is that product changing the nature of work...and the quality of life for the user, for the producer, for the ecosystem, for you