Research
Research Interests
My primary area of research is quantitative marketing and its application in digital marketing practices. The theme of my research is digital transformation. I try to evaluate consumer policies/strategies under digital transformation with various theories and methods:
Quantitative Marketing
Digital Marketing
Consumer Policy
Social Network Theory
Causal Inference
Publications
Chen, X., Van der Lans, R. & Trusov, M. (2021). Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. Management Science, 67(12).
Media Mentions:
RSM Discovery 37, Understanding the power of social influence marketing.
INFORMS Resoundingly Human, Online social gaming may provide key to understanding influence of online friends.
Chen, X., Van der Lans, R. & Phan, T. Q. (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies. In Journal of Marketing Research (JMR), 54(2).
Chen, X., Van der Lans, R. & Trusov, M. (2017). Integrating Social Networks into Marketing Decision Models. In Handbook of Marketing Decision Models.
Papers Under Review
Empirical Analysis of Two-sided Match in Chinese Mutual Fund Industry
Evaluating and Improving Anti-addiction Policy in Online Gaming
Active Projects
The Effect of Augmented Reality (AR) Tools on Product Returns
Information vs. Price Treatments in Electricity Market
The Role of Social Influence in Online Music Sampling
Do Subsidies of Electric Vehicles Shift Consumer Preferences?