Sri Sri

Srirangam Srinivasarao (Telugu: శ్రీరంగం శ్రీనివాస రావు) or Sri Sri (born 30 April 1910) was a popular modern Telugu poet and lyricist. He was born into a traditional Telugu Brahmins family fromVisakhapatnam, Andhra Pradesh, India.

Sri Sri was the first true modern Telugu poet to write about contemporary issues that affected day-to-day life of a common man in a style and metre which were not used in classical Telugu poetry. Sri Sri was given the title Mahakavi ("Great Poet").

His book Maha Prasthanam (The Great Journey), an anthology of poems, is one of his major works. Some other major works of Sri Sri include Siprali, and Khadga Srushti ("Creation of the Sword").

Sri Sri wrote songs for 42 Telugu films between 1952 and 1982. His songs "Padavoyi Bharatheeyuda" (literally - Sing O Indian) from Velugu Needalu (1961), "Telugu veera levara" (literally - Telugu Warrior, wake up!!) from Alluri Seetha Rama Raju (which won the National Award for best lyric) and "Nenu saitham" from Rudraveena were quite popular. Some Telugu movies likeAkali Rajyam ("Hungry Nation") have been produced based on his works.

Sri Sri was the most popular cinema poet in India for his works on revolutionary poetry. If any song that related to the working class is heard, Telugu people would guess simply that is from Sri Sri. In such a manner he has influenced the Telugu audience with his literary works.

In 1972 he won the Sahitya Akademi Award in Telugu and was the first person to be conferred with the prestigious Raja-Lakshmi Award in 1979 by the Sri Raja-Lakshmi Foundation in Chennai.

Bibliography

Literary works

(courtesy: wikipedia)

INTERVIEW

Sri Sri's Video Clips