Why do young people like Cartier Love bracelets?
The Cartier LOVE bracelet that has been around for decades is the new millennial status symbol.
Why is the Cartier Love Bracelet so popular? The iconic bracelet has two halves and comes with its own mini screwdriver, making it difficult to remove without the help of another person (and the screwdriver).
“Love,” has become too commercial, yet life without love is nothing — a fat zero. What modern people want are love symbols that look semi-permanent — or, at least, require a trick to remove. After all, love symbols should suggest an everlasting quality.
Cartier presented the bracelets to a few iconic names of the time, and soon it became a symbol of commitment almost on a par with the diamond engagement ring. It became so widespread that it’s rumoured some New York hospitals keep Cartier screwdrivers for if bracelets need to be removed in emergencies.
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