10 Essential Features to Consider When Building an E-commerce Website - 2022

To cope with the growing demand and competition, e-commerce website builders are coming up with some cool new features that will make online shoppers happy in 2022. If you are looking for new ways to boost your online sales, hire eCommerce developers from a reputable eCommerce website development agency that uses advanced techniques and tools to develop a strong web presence for your business.

Here are the top 10 features your eCommerce website must have:

1. Breadcrumbs:

No, it's not spiced crumbled bread. In developing an e-commerce website, a breadcrumb is a better online navigation feature showing a user's location. It is often found on websites with many hierarchically grouped product categories. Breadcrumbs are links that indicate the user's place in the site structure, separated by the symbol (>).

These helpful visual aids let consumers know where they are in your online store and help Google determine how your site is organized. Breadcrumbs allow customers to easily switch between a website's catalog of products, categories, and home pages.

2) Easy-to-Use Menu:

An intuitive menu is an integral part of an e-commerce site. Users often expect a horizontal menu at the top of the page and a vertical menu on the left. But there are also possibilities here.

Customers often choose mega, dynamic, or drop-down menus on their Magento websites. A megamenu is an extended menu that uses a two-dimensional drop-down list to make the website easier to navigate. It consists of text, links, and visual components.

A dynamic menu creates menu structures that grow as they are chosen by extracting data from the database. This allows the customer to easily see only the menu items that interest them.

A drop-down menu helps visitors quickly navigate to the category or subcategory of products they're looking for while also allowing you to highlight specific items or offers.

3) Advanced Search and FilterFunction:

E-commerce search features and filters are the most critical design elements of e-commerce websites because they allow consumers to quickly and easily find the products they are looking for. It's even better if the search engine uses artificial intelligence to predict a user's query.

Meanwhile, filters allow shoppers to narrow down product listings and focus on what they care about, skipping irrelevant pages and products.

4) Custom Call to Action:

A call to action (CTA) can convince consumers to take action on your website. CTA buttons, when positioned carefully, move customers through the sales funnel and improve conversion rates on your website. Implementing a call-to-action control is one thing; creating a custom call-to-action that people interact with and take action with is another.

5) About Us Page:

The About page is one of the most critical parts of an e-commerce site. Surprisingly, the About Us page of an e-commerce website can also help your consumers' browsing efforts. In addition to building brand loyalty and trust, this is your chance to promote your personal qualities, purpose, and assets to potential buyers.

Make it easy to read - storytelling is the best strategy for this page - and include CTAs that encourage your users to click, buy, or contact you. High-quality photos:

You can offer high-quality items on your online store, but if the photos of those items aren't attractive, no one will look at them. That's why high-quality, eye-catching images optimized for page loading are essential for e-commerce.

Make sure your photos can be seen from all angles, primarily if you sell jewelry, watches, or personalized items.

6) Swatches:

Color swatches are a seemingly humble but essential part of e-commerce websites. These are thumbnail representations of your product variant's specific colors, patterns, and shapes. Swatches, unlike drop-down options, can help a buyer view your product quickly and easily.

7) Product Reviews:

Product reviews and ratings are the most common type of user-generated content on e-commerce websites.

This element of an e-commerce product page is crucial in providing customers with social proof that a product meets their needs.

Customers can rate and review products on eBay, with ratings appearing under product descriptions and sponsored items.

Other eBay users can also rate reviews as helpful or not, which moves top reviews to the top of the list on the product page. Shipment Tracking:

When a consumer places an order, the first thing that comes to mind is, "when will my order arrive?".

Allow your customers to easily track the progress of their orders on your website.

Customers do not need to log in to track their AutoZone orders.

All you need is their email address and the order number from their purchase confirmation email.

8) Email Opt-ins:

Emails sent by e-commerce organizations had an average open rate of 15.68% and a click-through rate of 2.01%, according to Mailchimp standards.

This is important given the revenue potential of e-commerce email.

If you didn't convince people to buy something from your website, one of the most extensive conversions for your store would be getting them to sign up for your email list.

This way, you can contact them with sales and email promotions.

9) Push Notifications:

Push notifications are the best method to subscribe to your online store visitors if you want to avoid spam filters and social media algorithms. Push notification systems allow visitors to subscribe to the latest updates in their browsers.

If you have a campaign you want to notify subscribers about, you can send a message to their notification center via their browser.

Shein is one of the many e-commerce sites that allow visitors to subscribe to push notifications.

Subscribers will get the most recent posts from Shein in their desktop notifications.

10) Chatbot:

One of the benefits of owning an e-commerce site is the ability to generate revenue 24 hours a day, seven days a week, all year round. This includes providing support to your consumers during these hours.

According to a LivePerson survey of 5,000 customers, positive attitudes towards using chatbots nearly quadrupled between 2020 and 2021, from 31% to 61%.

Many e-commerce stores use chatbots to answer simple queries and direct customers to a specific product or support page.

Lowes employs an always-online expert, an automated assistant with particular prompts that visitors can select when searching for a straightforward answer, learning about a specific product, or resolving a simple customer service question.

Conclusion:

In a nutshell, e-commerce development has experienced revolutionary growth in the past decade. With more innovations in this field appearing almost every day, it seems unlikely that online shopping demand will slow down soon. On the contrary, the future of trade and business is more likely to be integrated into the e-commerce network.

If you want to create an online business, consider using e-commerce. Capital Numbers can be your strategic partner in establishing and growing your online business venture. They have expert developers who can help you develop a sound e-commerce website plan. Hire eCommerce developers from Capital Numbers and take a step forward towards achieving your business goals.

For more details, book a call today.