The 1990s
In the 1990s there is a fashion rejection together with the adoption of tattoos, body piercings other forms of body modification such as branding. This indifferent approach to fashion along the decade, led to the popularisation of the casual chic look, including Tshirts, jeans, hoodies, and trainers which continued into the 2000s. In general, the 1990s saw a minimalist fashion aesthetic in fashion, contrasted to the more elaborate and flashy trends of the 1980s.
The 90’s can be said to be vintage because fashion trends throughout the decade recycled styles from previous decades
(1950s, 1960s and 1970s ), a trend which would continue into the 2000s and 2010s. Many find it difficult to draw the line between the 1990s and early 2000s for that reason. In the early nineties, many women wore tight-fitting trousers with elastic boot-straps, drainpipe jeans, coloured tights, and tartan skirts. Popular accessories included court shoes, cowboy boots, headscarves, leggings, and penny loafers. Others were loyal to leggings and exercise clothes. While in the mid 90’s we see a revival of the hippie style with floral dresses, turtleneck shirts, lace blouses and Gypsy tops, other women preferred to note their social status by wearing designer clothing.
Grunge look: fla
nnel shirts, stonewashed denim clothes, wool sweaters, black leather jackets, sheepskin coats, corduroy and anoraks popularized by the leading grunge band Nirvana. Other accessories included Converse All Stars, trapper hats, tuques, white Adidas trainers, Doc Martens Boots, Aviator sunglasses popularized by rock star Freddie Mercury and neon-colored trainers.
Britpop / Indi look: Desirable accessories during the mid-1990s included loafers, desert boots, chelsea boots, gold jewellery, boat shoes,chunky digital watches, Doc Martens, and black/neon colored high-top trainers. Bands like Blur, Stone Roses and Oasis leaded this style and embodied a revival of the 70’s fashion.
Hip- Hop fashion: oversized baseball jackets, bomber jackets, carpenter jeans, camouflage clothes, and tracksuits went mainstream and popular among young men as casual wear. Hi-top hairdo is the last thing for men and women. Artists like MC Hammer, Tupac, Eazy E, Dr. Dre, N.W.A., Wu Tang Clan, and Public Enemy must be mentioned.
Charvas: The late 1990s saw the rise of the British chav subculture, a football fan subculture of the 1980s.Common items of clothing included tracksuits, baseball caps, gold jewellery, diamond earrings, and white Adidas trainers.
Hardcore Punk fashion, which began in the 1970s, was very popular in the 1990s, and Goth fashion reached its peak. Must haves in this style were spiky hair, black hoodies, and baggy pants in black or red Royal Stewart tartan.
