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COMPREHENSIVE BRAND PRESENTATION

I have been blessed with a natural curiosity and the ability to explore options in front of me.  I learned to identify key stages of exploration, and validate them with other key educators.  I also followed a career path that seemed unusual, but led me to discover an important parallel between two major business models, Total Quality Management and Integrated Brand Communication.  I combined the two models into a single Comprehensive Brand Presentation, where the expectation created through the messages conveyed can be matched with the experience received with the actual product or service itself.  

The importance of leveraging proactive sight was made clear to me in the most personal way possible.  I had two separate incidents of muscle spasms a year apart, and the different processes to diagnose the cause led to two very different results.  The first time, the muscles spasm was treated with great focus, but the doctors found nothing.  The second time, my condition was examined more closely, and while the cause for the muscle spasm was obvious, a completely different, and much more critical problem was discovered.  The cause of the muscle spasm was… a strained muscle.  But behind it and to my left was an aneurysm of my splenic artery, and the aneurysm was just to the point to where it would become fatal.  Had the radiologist not looked beyond the muscle, or even just considered the cause to be a kidney stone, I might not have survived.

My point is that we can see things, or we can really look at them.  We can hear things, or we can listen for real understanding.  The value comes from the active use of our senses, rather than the passive reception of whatever passes our way.  This allows problem solving to be an exploration, not just a process.  There is room for imagination and ideation to expand beyond a structured evaluation, and reveal hidden opportunities.