About
Over 20 Years of Sales & Marketing Experience
- account planning/strategy/branding
- web site design/strategy
- copywriting/editing
- public/media relations
- television and radio production
- sales kit design and copywriting
- corporate relations/internal branding
- event coordination
I have 20 years of marketing experience including account planning/strategy, copywriting, copy editing, public/media relations, television and radio production, web site design, corporate presentations, trade shows, direct mail coordination, corporate relations and event coordination. I have honed my skills as a consultant and writer and have worked with all sizes and types of companies from start-ups to large corporations. I specialize in helping you determine what your needs are and then executing them with a creative team of individuals.
Branding
As a Brand Strategist, I know that your brand is much more than your logo and your web site. Your brand is the conversation and the experience that you have with your customers (and that your customers have with you). I use the term "customer experience" often to describe the entire process. I can lead your company through a branding workshop to help determine what image your company current has, how we can rework it to your advantage (among your competitor) and how it can accurately reflect the personality of your company. I truly believe companies with a strong voice and brand have the biggest impact and leave the best impression on their customers.
Building the Project Team
I can build a marketing team of freelancers for your project based on your criteria, your needs and your budget. I work with an eclectic crew of graphic designers, web designers, programmers and printers that specialize in a variety of industries. I will custom build the team that will deliver the results you need. As your point person, you communicate solely with me, and I keep the team informed and apprised of all they need to know. When you work with my team, you pay for our expert abilities and for our dedicated time focused on your project — nothing else.
Copywriting
I can provide a complete range of writing services from articles and press releases to postcard copy and radio commercials. I specialize in putting myself in the mind of the reader and writing copy that speaks directly to your customers in the tone of your brand. The words are absolutely vital and just as important as a great graphic design. Great copy sparks interest, inspires and motivates a reader to take action or be impressed upon in some way. Well-written, precise copywriting tells your story, evokes emotion, and delivers results.
I look forward to working with you on your next project!
