Company founded in June, services launched in September—timing validates AI-first approach as essential strategy
ChelewaMart LLC, which launched its AI visibility services in September after two months of intensive development, announced today that its forward-thinking approach foresaw the industry transformation now accelerating with this week's major announcements from OpenAI and Perplexity. While established agencies continued focusing on traditional optimization, founder Dale Holloway spent the summer building ChelewaMart around a singular insight: AI systems would soon become the primary gatekeepers of product discovery.
That future arrived this week—validating Holloway's timing and vision.
On September 29, OpenAI launched "Buy it in ChatGPT," enabling over 700 million weekly users to discover and purchase products directly within conversations. Earlier this week, Perplexity made its Comet AI browser— which can automate shopping tasks and manage product research—available to all users for free after launching to paid subscribers in July. These rapid developments confirm the transformation ChelewaMart was built to address.
AI Visibility: The New Competitive Advantage
"We saw this transformation coming and built our entire business model around it," said Dale Holloway, founder of ChelewaMart. "While other agencies focused on traditional SEO and standard Amazon optimization, we recognized that AI systems would fundamentally reshape product discovery. The question wasn't if this would happen, but when. This week answered that question—and we're already equipped to help brands capitalize on it."
ChelewaMart's proprietary AI visibility service (detailed at https://chelewamart.com/ai-visibility) creates authoritative brand documentation specifically formatted for AI systems to read and understand. Unlike traditional websites that AI systems struggle to interpret accurately, ChelewaMart delivers content structured in the exact format that ChatGPT, Perplexity, and other AI platforms use to generate product recommendations— designed to ensure brands are represented accurately when consumers ask AI assistants for buying advice.
AI visibility requires fundamentally different content strategies than traditional search engine optimization. ChelewaMart's service is designed to ensure that when ChatGPT, Perplexity's Comet browser, or any AI system looks for information about products, they find accurate, compelling content that drives recommendations.
Critical Stakes for Amazon Sellers
For brands selling on Amazon, AI visibility is rapidly becoming as critical as traditional listing optimization— perhaps more so. As consumers increasingly turn to AI assistants for product recommendations before ever visiting Amazon, brands without optimized AI presence risk invisibility in this new paradigm.
ChelewaMart's AI visibility service specifically addresses this challenge by:
Providing quarterly updates that keep brand information current as products evolve and customer questions shift
Ensuring multi-platform effectiveness across ChatGPT, Perplexity's Comet browser, and emerging AI commerce platforms
Unlike traditional marketing campaigns that require continuous spending, this approach builds durable assets. The structured documentation created for brands serves as the foundation for AI visibility across multiple platforms—from ChatGPT's new shopping features to Perplexity's Shopping Hub to future AI commerce platforms yet to launch.
Beyond AI: A Complete Brand Partnership
While AI visibility remains ChelewaMart's core differentiator and strategic focus, the company offers comprehensive Amazon brand partnership—not just another third-party seller managing listings. ChelewaMart's integrated service model includes:
AI Visibility Optimization: Forward-thinking structured content creation for next-generation discovery
Amazon FBA Management: Comprehensive fulfillment, inventory management, and account optimization Listing Optimization: Strategic keyword research, content enhancement, and conversion optimization
This combination ensures brands are visible when AI recommends them AND optimized to convert when customers arrive on Amazon.
Future Vision: AI Consultancy for the Overwhelmed
With the holiday shopping season approaching and AI commerce platforms going live now, ChelewaMart is already expanding its vision beyond execution to education. The AI landscape is changing weekly, and many smaller Amazon sellers lack the resources to stay current. They need guidance on which AI developments actually matter, how to implement them effectively, and how to future-proof their brand.
ChelewaMart plans to launch specialized AI consultancy services in early 2026, designed for sellers overwhelmed by the pace of technological change. The consultancy will help brands:
Navigate the expanding AI commerce ecosystem strategically
Stay ahead of rapid platform changes without dedicating full-time resources
The Timing Imperative
For Amazon sellers, the window for establishing early AI visibility is closing rapidly. Those who wait risk becoming essentially invisible to the future of commerce. Brands that establish strong AI visibility now—while the space is still emerging—will maintain that advantage as the ecosystem expands and competition intensifies. This week's announcements from OpenAI and Perplexity are just the beginning, as every major platform builds AI commerce capabilities.
About ChelewaMart LLC
Founded in June 2025 with services launching in September, ChelewaMart LLC is an AI-first Amazon brand partner built on the premise that AI systems would become the primary gatekeepers of product discovery. Founder Dale Holloway brings nearly three decades of software engineering experience, providing deep technical insight into how AI systems process and retrieve information. Through structured content creation, strategic optimization, and full-service Amazon support, ChelewaMart is designed to ensure brands appear accurately and prominently when AI systems recommend products to consumers. With plans to expand into AI consultancy services in Q1 2026, ChelewaMart delivers solutions for Amazon brands preparing for AI-powered commerce.
Ready to Position Your Brand for AI Commerce?
With AI shopping platforms going live this week and the competitive landscape evolving rapidly, Amazon sellers can request a complimentary AI visibility assessment to understand how their brand currently appears— or doesn't appear—in AI-powered product recommendations.
Learn more about AI visibility at https://chelewamart.com/ai-visibility
Request your free AI visibility assessment at https://chelewamart.com or contact info@chelewamart.com
Media Contact: Dale Holloway Founder, ChelewaMart LLC info@chelewamart.com