9756 Subject Notes

UNIT 1: Business and its Environment

1. Enterprise
2. Business Structure
3. Size of Business
4. Business Objectives
5. Stakeholders in a business
6. External influences on business activity

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UNIT 2: People in Organisations

1. Management
2. Motivation
3. Human Resource Management
4. Further Human Resource Management
5. Organisation Structure
6. Business Communication

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UNIT 3: Marketing

1. What is Marketing?
2. Market Research
3. The Marketing Mix - 4Ps
4. Marketing planning
5. Globalization and international Marketing

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UNIT 4: Operations & Project Management

1. Nature of Operations
2. Operations Planning
3. Inventory Management
4. Capacity Utilization
5. Lean Production and Quality Management

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UNIT 5: Business Finance

1. Need for Finance
2. Forecasting Cashflow
3. Costs
4. Accounting Fundamentals
5. Budgets
6. Analysis of published accounts
7. Investment Appraisal

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UNIT 6: Strategic Management and Decision Making

1. Decision Tree
2. Critical Path Analysis
3. Corporate cultures