Tudungruffle was founded in 2014 by Ms. Hanis, who initially started small by selling to friends and family, particularly to those who faced difficulties styling shawls but desired to wear them. Leveraging her knowledge and skills in textiles and sewing, she created the first-ever ruffled edge tudung bawal, revolutionizing the tudung bawal industry. Over the years, Tudungruffle introduced various new styles, from the first-ever bawal shawl to intricately crafted printed bawals, captivating bawal enthusiasts across the archipelago.

Now, after a decade and millions of scarves sold, including plain bawals, printed shawls, and instant scarves, Tudungruffle continues to grow globally. The brand remains committed to providing the finest materials to all bawal and shawl lovers, solidifying its place as a leader in the tudung industry and expanding its reach to a worldwide audience.

To be a leading hijab brand that inspires women worldwide with collections that highlight comfort, style, and modesty. Tudung Ruffle strives to create change in the modest fashion industry by leading innovation, valuing quality, and making a positive impact on the community through every design. 

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