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Methodology Series
Methodology Series
How does Similarweb calculate on-site search visits?
How does Similarweb calculate on-site search visits?
This helpful 1-pager will give you a quick and comprehensive overview on Similarweb's methodology to help you understand how we capture and measure on-site search data across your key retailers.
We've added a useful example of how you can interpret the insights available within your On-site search reports (found within the Conversion Analysis feature)
Trainings by Topic
Trainings by Topic
How can I monitor Adidas' share of navigation on retailer partner sites?
How can I quickly identify popular trends in the Consumer Journey?
How can I track campaign performance for Adidas and competitor landing pages?
Industry:Market Analysis (Adidas DPC).mp4Industry/Market Analysis
Industry/Market Analysis
How can I track consumer trends in my industry?
Segment Analysis - Adidas DPC.mp4Retailer Performance Analysis
Retailer Performance Analysis
How can I measure the effectiveness of one retailer vs another?
How is Adidas performing vs competitors on a particular retailer?
Which marketing channels are best at driving consumers to Adidas products vs competitors
Offsite Search Analysis - Adidas DPC.mp4Offsite Search & Keyword Analysis
Offsite Search & Keyword Analysis
Which retailers / DTC sites are winning the most traffic?
Onsite Search Analysis - Adidas DPC.mp4Onsite Search Analysis
Onsite Search Analysis
How are consumers searching for Adidas vs competitors on a specific retailer?
What is the purchase power of onsite search terms?
Conversion Analysis - Adidas DPC.mp4Conversion Analysis
Conversion Analysis
Which retailers are the best at converting customers?
Popular Pages Analysis - Adidas DPC.mp4Popular Pages Analysis
Popular Pages Analysis
How can I measure the top trending pages on a particular website?
Competitive Trackers - Adidas DPC.mp4Competitive Trackers
Competitive Trackers
How can I automate reports to get monthly changes in share between Adidas + competitors?
A refresher walkthrough of Similarweb for the Global DPC team
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