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Short Enterprises
Jon Short
Jon Short
Jon Short is a finance executive with 20+ years of experience in CPG and beverage alcohol. He founded Short Enterprises to bring large-company analytical rigor to owner-operated and mid-market businesses. His expertise spans revenue management, pricing strategy, commercial finance, and FP&A.
Margin & Profitability Optimization
Margin & Profitability Optimization
We identify and close the gaps between revenue potential and bottom-line results — through pricing architecture, mix management, and cost structure analysis.
Bespoke FP&A & Financial Modeling
Bespoke FP&A & Financial Modeling
Custom-built financial models and planning frameworks that give you the clarity to make confident business decisions — without the overhead of a full finance department.
Commercial Finance Strategy
Commercial Finance Strategy
We translate complex financial data into clear commercial decisions — supporting trade investment, channel profitability, and distributor economics.
Advisory & Planning for Owner-Operators
Advisory & Planning for Owner-Operators
Structured annual planning, forecasting, and financial oversight tailored to businesses that need enterprise-grade thinking without the enterprise price tag.
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