KK Sherrill, Founder and Owner of Sherrill Consulting Services, LLC

Kedy'Ky (KK) Sherrill is a seasoned professional specializing in market research, data analysis, and business strategy development. With a rich career spanning over two decades, KK has demonstrated profound expertise in steering projects and data-driven initiatives that bolster organizational efficiency, strategic planning, and actionable insights. Holding a Bachelor of Science in Economics from the University of Pittsburgh and a Master of Science in Analytics from Charleston Southern University, her academic background lays a solid foundation for her analytical and strategic skills.

Throughout her career, KK has held pivotal roles in various organizations, from Director of Marketing Research at VisitPittsburgh to Director of Business Research for Charleston County Economic Development. These positions have seen her lead efforts in research data collection, analysis, and the implementation of strategies across multiple departments, driving growth and supporting organizational goals. Notably, her work has contributed to key insights in convention sales, sports marketing, leisure travel, and partnership development.

KK's technical prowess is extensive, with proficiency in customer relationship databases (including Salesforce and Simpleview), electronic survey platforms (such as SurveyMonkey and Qualtrics), GIS software, and the comprehensive Microsoft software package. This technical skill set, combined with a keen eye for detail and a commitment to thorough, data-driven analysis, has positioned KK as a reliable advisor and project manager.

In addition to her professional accomplishments, KK is dedicated to community involvement and education, as evidenced by her contributions as a Program Director at the Increasing H.O.P.E. Financial Training Center and volunteering efforts at Liberty International Learning Center. Her commitment extends to professional development, holding certificates in Qualitative Research Principles, Basic Economic Development Coursework, and several others that highlight her continuous learning and expertise in the field.

KK Sherrill's blend of strategic insight, data management capabilities, and commitment to professional growth exemplifies her role as a dynamic and impactful leader in the field of market research and business consulting.