Research Publications

Perceptions on spending and savings of individuals –A study on Personal Financial Management, Knowledge Economy, Vol 2, issue No.2, Sep 2012, ISSN NO. 2231 – 2854

Research Methodology for a study on Lifestyles of Middle Income group, based on expenditure, savings and investments, Knowledge Economy, Vol 3, issue No.1, March 2013. ISSN NO. 2231 – 2854

Financial Problems of MSME in India-A different perspective for its sustainable development , International Journal of Management & Technology, Vol III, Issue No II(A),Special Issue, Feb 2014. ISSN NO. 0975 3915

Modes of Shopping-A influence study of traditional Vs Online Shopping, International Journal of Business Intelligence & Innovations (UGC Listed), Vol 2, issue No.2 (Special Edition), Jul 2015. ISSN NO 2348 4705

Family Economics-A study on the household expenditure of urban middle class with reference to Chennai city, International Journal of Business Intelligence & Innovations (UGC Listed), Vol II, issue No.II,Aug 2015, ISSN NO 2348 4705

A new Marketing Strategy – A study on the Influence of Age and Earning Capacity of the Urban Middle Class Consumers’ towards Online Shopping, Strategies for Management in Modern Era, First edition , Jul 2015, ISBN 878 93 85640 03 2


Flexibility of Online Shopping – A study on the perceptions and preferences of urban middle class in Chennai city, International Journal of Contemporary Commerce, Vol 4, issue No.2, Mar 2016, ISSN NO 2319 958X

Study on the factors influencing Online shopping among urban Middle Class Customers in Chennai, Knowledge Economy, Vol 6, Issue No.12,Sep 2016. ISSN NO. 2231 – 2854

Role of Entrepreneur development cell of higher educational institution in promoting awareness among young women to become Entrepreneurs, International Journal of Applied Business and Economic Research (Scopus Indexed), Volume 15, No.16 (Part II) 2017. ISSN 0972-7302 (Scopus Indexed)

ROOTS, International Journal of Multidisciplinary Researches (UGC Listed), Vol 4 Special Issue No 1,Dec 2017. ISSN NO 2349 8684

Do Customers aware about Online services-A study on perceptions of customers in Chennai, ROOTS, International Journal of Multidiciplinary Researches (UGC Listed), Vol 5 Special Issue No 5 ISSN NO 2349 8684 UGC Approved Journal No. 48991

Role of information technology –A study on the Customer’s Perspective towards Alternative Banking Operations, International Journal of Advanced Research in Computer Science (UGC listed) Available online at www.ijaecs.info, Volume 8, Special Issue No.1, Research Paper, ISSN 0976 5697

Attitude and Perceptions of Professors towards Active Learning Strategies in Arts and Science Colleges of Tamil Nadu, International Journal of Research and Analytical Reviews(UGC Listed , Volume 5,Issue No.4,ISSN No 2348-1269 Impact Factor 5.75 UGC Approved Journal No 4360

Online Banking – A study on Challengers and Issues faced by the Customer in Chennai City, International Journal of Emerging Technologies and Innovative Research (UGCList), Impact Factor 5.87

A study on usage of digital banking services - During COVID-19 (UGC CareList), Sardar Patel Institute of Economic and Social Research



Equality in Workspace: Screening in Digital Dice, Recent Trends in Management and Commerce, REST Publisher, Vol:2(2),2021 ISBN:978-81-936097-6-7



A Study on preference towards the mobile wallets among Millennials in Chennai City, Journal of Fundamental & Comparative Research (UGC List), Vol. VII, No. 12(VI) 2021 ISSN: 2277-7067



Decoding Digitalisation: A Toss to digital Dice, Journal of Fundamental & Comparative Research (UGC List), Vol. VII, No. 12(VI) : 2021


Human Performance Technology: Hour Hand Strategy, Journal of Education: Rabindra Bharati University (UGC List), Vol: XXIV,No.: 1(VIII),2022