Multimedia prepares students to go beyond basic classroom digital productions by understanding and applying the Principles of Design. Students will learn business and marketing concepts as they work with photography and photo editing, produce digital movies, custom animations, podcasts, and graphic designs for a business or product.
Introduction to Business Concepts is an introductory course that will give students insight into various aspects of business, technology, and multimedia applications. In Marketing, students will learn strategies for how companies persuade consumers in their buying decisions. They will study the psychology of traditional print and television promotions, and learn how marketing has been adapted in the Digital Era. Students will apply concepts learned to create their own multimedia promotional materials. Students will play the Stock Market game and learn options and strategies in investing money. They will get to invest $100,000 in an online simulation and compete against other students in the region.
Major Projects and Assignments
Copyright
Photography
Magazine Cover
Podcasting
Brochure or Print Media
Filming 101 - Mini Movie
Documentary
ePortfolio
Major Projects and Assignments
Stock Market Game
Stock Market Research
Industry Research
Marketing Mix
Product Development
Business Plan
Branding/Logo Creation
Entrepreneurship