TRACC-Advance Advertisement
We did research to find the best solution to bring awareness around vaping.
Our overall message was "Who could you live without?" because we read about "one out of five (20%) people who smoke die."
Media mix: Print, digital, radio, short/long form video
Collaborated with team members on creative storytelling scenes to focus on the statistical fact: Basketball, family picnic, and classroom.
Co wrote a radio ad