BIO SOP 

BIO CREATION PROCEDURE

A professional biography, or “bio,” allows for a new team member to be introduced to the client’s POC.

It should include professional and/or educational background and a few personal details.  Keep in mind this is a business bio so it must be professional in tone.

A few tips:

• Begin your bio by stating your first and last name

• State your company or team name and role

• Write a story, not a list

• Your bio should get to the core of who you are

• Engage the reader with interesting facts about you and tie in your value or how you are looking forward to contributing in some way

• You can link your hobby/fact to your professional approach (for example: coming from a big family allowed me to appreciate great teamwork)

• Review your bio for grammatical mistakes

Follow these guidelines when creating a bio for a new team member:

Template

Use SEBPO’s standard document template (shown below). Established formats must not be changed or altered.

1. Introduction

   1. Include name, and how the person would prefer to be addressed (if applicable)

   2. Include where the person is from
      
      

2. Professional / Educational Background

   1. Include educational background

   2. Include relevant certifications

   3. Include prior professional background (if applicable)

   4. If the resource has worked on other SEBPO teams, include:

      1. The type of client in which they’ve previously worked, such as Publisher, Agency, Ad Server Platform.  (Do not name the specific client.)

      2. Experience on relevant platforms such as GAM, TTD, Simpli.fi, etc.

      3. Experience with relevant tasks types
         
         

3. Personal Information 

   1. Include hobbies or interesting/personal facts

4. Picture

   1. The picture can be a personal photo, but should be appropriate for a professional audience.  The background, clothes and posture must be acceptable at a professional level.