SET UP YOUR FAIR – CASES FIRST!

How you arrange the cases means everything to your shoppers.

● After setting aside the boxes atop the cases, check the side of each case for labels with grade recommendations and book categories.

● Arrange your cases in a semicircle formation ordered by grade level from youngest to oldest to guide kids to age-appropriate books. (Some headers and shelf-talkers on the cases also call out grade levels.)

● Once your cases are in place, pull up the cardboard headers, an eye-catching way to guide shoppers to the right books.

● Use shelf-talkers from your Book Fair Kit and Chairperson's Toolkit to call attention to Teachers’ Picks, Principal’s Picks, and great gifts for upcoming holidays.

● Don’t place books atop your cases—they will block the decorative headers.

CREATE TABLETOP DISPLAYS

Home of some Book Fair bestsellers, your tables should be front and center.

● Place your tables so there’s enough space for shoppers to walk around and between them.

● Find the book box for each table that corresponds to the grade level or category of the nearest case. For example, your hardcover picture books should be on the table closest to the picture books case.

● With your tables in place, add a table cover before you start placing books.

● Arrange books from the boxes. Put large books in the center of the table and smaller ones closer to the outside. Use stacks and book easels to show books at different eye levels.

● Arrange books from the boxes. Put large books in the center of the table and smaller ones closer to the outside. Use stacks and book easels to show books at different eye levels.

● Use the signs from your Fair Setup Kit to identify each table. The box is a great spot for that sign!

SET UP THE CASHIER'S TABLE

The final stop for shoppers should be easy to find and showcase popular non-book items.

● Locate your cashier’s table near the Fair exit to create a good flow.

● Posters are a popular last-minute purchase. Hang a sample of each poster on a wall behind the cashier’s table. (Only hang one of each poster—leave the rest in the box.) If no wall space is available, hang posters from a clothesline or coat rack. Number each poster so shoppers can request the poster by number.