The concept of dramaturgy, as applied to the digital interactions within the #NBA community, provides a framework for understanding how individuals perform various roles online. Drawing from Erving Goffman's dramaturgical analysis, we can view each participant's social media presence as a stage where they perform roles, manage impressions, and engage in identity construction. Each participant in the #NBA community, whether a fan, player, analyst, or commentator, crafts a public persona that serves specific roles and adheres to the expectations of their audience.Â
Goffman's distinction between front stage (where the performance is public and intended for audience consumption) and back stage (where individuals can relax and step out of their public personas) is particularly relevant in online settings. In the context of the #NBA community:
Front Stage: Public posts, tweets, and shares that are made to fit the image the user wants to project.
Back Stage: Private messages, group chats, or even closed forums where more informal interactions might take place away from the broader public eye.