Rob Koenen

Bio:

Rob Koenen is the Chief Marketing Officer of Boxed Water is Better®; the first national company to offer a sustainable alternative to plastic water bottles and aluminum cans. Rob is charged with expanding Boxed Water’s core message that “sustainability matters, now more than ever…and small changes make a big impact”. Boxed Water Is Better® is quickly becoming a model for purpose-driven companies leading with values that extend beyond their category. Prior to Boxed Water™, Rob has held leadership roles, building and recontextualizing brands at UGG, Timberland, and Wolverine Worldwide.

Boxed Water™ is the leader in pure sustainable water; while not only offering an alternative to bottles, they have led the way in cause-related efforts: from reforestation to beach cleanups. To date, they are responsible for planting 1,000,000 trees in our National Forests based on social posts and their “You Post. We Plant.” program. Boxed Water™ has found a way to use digital, traditional and partnerships to build a robust community. From leaders in fashion, universities, tourism and fitness—along with a number of celebrities, Boxed Water™ has become a connector-brand in the marketplace. Along the way, they have created strong connections with millennial consumers Boxed Water is proving that sustainability is a meaningful business solution for today’s consumer.

Learn more about Boxed Water™