Based on the pie chart below, 83.2% of the respondents are young adults as we distributed our questionnaire to people of our age, mainly SBM ITB Students. This also shows that our target audience is mostly young adults.
According to the pie chart, most of the respondents are women with a data of 68.6% while men took only 27.6% of it. Therefore, we can conclude that one of our target audience characteristics is mostly women.
From the pie chart, we can see that the majority of the respondents are students (74.2%), followed by employees (14.3%).
Based on the pie chart, we can see that about 53.6% of the respondents are not experienced in building their own business, while only 46.4% if them are already experienced. This proves that our app focuses mainly on helping business enthusiasts beginners in order to start their own business.
As you can see, approximately 75% of our respondents is interested in using an application to find a business partner. This supports the idea that our application can attract people's interest and matches the market's demand.
According to the Pie Chart, we found that 87,2% of the participants say that they never used an application to find business partners while 12,8% has. From these results, we can conclude that our application's market for business is considerably small. So, we would have to gain the market's interest and attract them with a fresh concept.
Based on Pie chart, 55.9% of respondents prefer to pay for our application subscription at a price of 14.000 rupiah per year. From these results, we conclude that to gain profit, we would have to increase the number of our premium subscription users.
From the Pie Chart, we know that respondents prefer to try the app themselves instead of watching video tutorials. So, we will provide a brief description for each button on each feature instead, in order to make it easier for our users to use our application.
According to the Pie Chart, we found that 56,1% of the respondent spend 4-7 hours using social media, followed by 23,5% spending 8-11 hours, 13% spending 0-3 hours, and 7,4% spending more than 11 hours. From this result, it's important for us to create an interesting UI design to make our user feel interested and spend more time on our apps.
Based on the Pie Chart, it can be found that Instagram is the most interesting ads platform with a percentage of 46,9%, followed by Youtube by 30,1%, Tiktok by 18,9%, and other platform by 4,9%. From these results we conclude to use Instagram, YouTube and TikTok as our main platform when promoting our application.
From the Pie Chart, it can be found that function is the most important factor to ensure that someone will keep using an application with a percentage of 46.7%, followed by practicality (36.2%), display (15.1%), and other factors (2%). From these results, we conclude that in the future, the application development will be more focused towards developing functions, and simplifying the features and user interface.
Based on the Pie Chart, 80.1% of the 392 respondents said they were interested, while 19.9% said they were not. This high percentage of interest convince us to start developing our application.
To sum everything up, the result of our market survey gives us a lead on the customers' preferences and behaviours towards our business idea. Therefore, we can adjust our business accordingly to the market survey and our market's demand. We gain a few insights about our customers, such as how much subscription fee are they willing to spend, the most important factor in an app, advertisement preference, and many more. Furthermore, the result of our market survey also gives us a better picture of our target market's characteristics, such as age group, gender, etc. This market survey provides us a clearer direction and minimize the risk of our business failure.
Yes, we are sufficiently attractive.
However, we need to offer a higher quality, uniqueness, and UI design to fight off competitors and attract new users.