Photo credit: The New York Times
The Ugly Reality of Fast Fashion
Even if you haven’t heard of the term fast fashion, chances are you have unknowingly contributed to it. Trends are constantly changing and people are continuously being convinced to buy more than they need, but at what cost? Fast fashion is a rapidly growing industry that affects millions of people worldwide. Social media has made consumerism a trend in our society. People always seem to want more than what they have; making material items a big want in today’s world. Seeing the option to have the things you want for a lower price is often very appealing to people, but what people often don’t consider is the damage that is being done on the other end.
Fast fashion is a term that was first coined in the early 90s to describe the new type of fashion being created by many clothing lines. Fast fashion is cheap or inexpensive clothing that is quickly manufactured in order to meet the demands of rapidly changing trends. Some brands that are considered to be fast fashion include Zara, H&M, Forever 21, TopShop, Shein, Urban Outfitters, Gap, Old Navy, American Eagle, Hollister, Temu, TikTok Shop and so many more. Fast fashion is built to not last, for the purpose of making the consumer buy more. There are many issues with fast fashion and in this day and age with the popularity of social media and influencers promoting these brands with the click of a button, fast fashion is becoming more and more of a problem in our society. Celebrities significantly contribute to this issue, because when a celebrity promotes or simply wears a certain brand, it attracts people and makes them want the same items, which leads to an increase in support of these brands. The target audience of fast fashion is the younger generation, “Gen Z.” Since most young people have been brought up in the age of social media, these brands target them to purchase their merchandise. In the HBO documentary “Brandy Hellville,” the company’s previous employees expose how the company targeted young teen girls through social media and trends, making many girls feel like they weren’t “cool enough” or “popular” if they didn’t support the brand.
Fast fashion is increasing at a rapid rate and it harms both humans and the earth. The rapid production of fast fashion comes at a cost, the cost of human lives. According to The George Washington University’s article titled “Fast Fashion Getting Faster: A Look at the Unethical Labor Practices Sustaining a Growing Industry,” many workers behind the scenes of fast fashion live excruciating lives, with exhausting hours, unsafe working conditions, and minimal pay. Women are often faced with physical, verbal, and sexual abuse in unregulated factories that don’t account for workplace violence. So many people are paying the toll of the fashion industry of the West. Most if not all of these companies contribute to unsafe and dangerous working conditions for so many people. Consumers have a huge impact on protecting and upholding labor standards by making the conscious choice to support companies that are open about their labor conditions and who put fair treatment of their factory workers first.
Not only is the fast fashion industry harmful to people around the world, but it is extremely damaging to the environment and wildlife. Fast fashion has a big impact on the environment, causing issues such as depletion of nonrenewable resources, emission of greenhouse gases and the use of mass amounts of water and energy. According to Earth.Org, many fast fashion brands are known for using synthetic fibres like polyester, nylon and acrylic which take hundreds of years to biodegrade. Journalist for Earth.Org Rashmila Maiti writes about how the fashion industry is the second largest consumer of water “requiring about 700 gallons to produce one cotton shirt and 2,000 gallons of water to produce a pair of jeans.” Maiti continues about how textile dying is also one of the leading water polluters in the world, explaining how leftover water is often dumped into ditches making its way to rivers and then to the ocean, which harms not only the environment but also the wildlife living in it.
While this issue is far from being fixed, there are still things you can do in order to make sure you are not contributing to fast fashion companies. Consider supporting local businesses and thrift stores, both local and online like ThredUp. Austin has amazing thrift stores such as Pavement on South Lamar, Top Drawer Thrift on Airport Blvd, Savers on Pecan Park Blvd, and Austin Pets Alive Thrift! (for all the animal lovers out there whose motto is “shop for you, save a life.”) All of these places are great ways to make a difference in the world and help break this harmful cycle. While the issue may seem impossible to solve, it all starts with the decision to stop supporting fast fashion.
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Photo credit: UVA Today
Photo credit: The Wired
The Rise of Instagram as Tiktok Fights a Ban
In April of 2024, Congress passed a bill stating that TikTok, owned by ByteDance, a Chinese internet company, would need to be sold to an American organization by January 19th, 2025 or it would face a ban. Former president, Joe Biden signed this bill, as the government was concerned about Tiktok’s data privacy, misinformation, and affect on youth; however, it is an app loved by millions, especially Gen Z’s. The platform has become a place where anyone can express themselves, because the structure of the app revolves around a “for you page,” designed for each account stemming from the user’s interest. This page takes notes on videos that the user enjoys, based on the like-system, then creates an algorithm personal to the account. This attribute has been able to draw in all types of people, and they can use the app in many different ways: food recipes, “day in my lifes,” funny videos, life hacks, etc. Tiktok allows anyone to become a content creator on the app, producing many influencers, who use this app as a full time job. Influencer Sloane Price, who specializes in positivity through trendy content, believes Tiktok is “an app where every single teenager can connect.”
Although Tiktok has positively impacted many people's lives, the negative effects of the app overpower the good, as social media has been known to affect mental health. Comments play a large role in the admiration of Tiktok, as people are allowed to express all their feelings, yet their true identity remains a mystery. This has allowed unhinged behavior of users, flooding comments with insults, racism, and other outcomes of insecurities, just to hide behind their phone unscathed. Comments are one of the most harmful parts of social media, as there will never be consequences for the actions taken. “We live in a culture where people feel very comfortable and open with being mean,” Price stated. “People feel safer behind the screen.” This unhealthy behavior has taken over the app, and influencers feel responsible for making social media a better place.
The attention span of users has been seen to decrease, causing people to wonder if it is better to not have the app at all. “Tiktok doesn’t get boring because they are 15 second videos,” claimed Katherine Stone, a junior from St. Andrew’s. “Deleting TikTok made my life better,” She said. Despite her liking of Tiktok, Stone admits that cutting out the app decreased her screen time and strengthened her attention span. “I was more productive and less on my phone: the main thing I do on my phone is scroll on Tiktok,” she said. The custom of Tiktok is to scroll endlessly. ByteDance created this platform as a way to lean into society’s addiction to social media, constantly creating new content to draw in more viewers. This way of life brought the issue of national security regarding Tiktok to unite both parties in congress.
Tikok was temporarily banned for 12 hours in the United States on January 19th, 2025. ByteDance owns not only Tiktok, but Capcut as well, meaning both were removed from the app store that day, and recently restored on February 13th, 2025. Capcut was originally created for content creators to generate their videos on, then upload their content on to Tiktok, so their users are using double the apps. In the app store, Capcut features are described as “basic video editing, advanced video editor, text and stickers, trending effects and features, music and sound effects, and easy to share.” With the potential ban happening to these apps, people seem to be asking themselves, what app is society going to resort to next?
St. Andrew’s sophomore, Grayson Walrath, has a positive take on the hypothetical banning, as he believes there will be “more local conversations.” Rather than resorting to a new app, certain people are hoping for the total discontinuation of social media.” On the other hand, a group of people want to replace the feeling of Tiktok with another app which will replicate the structure and feeling the app brought. There have been multiple creations, such as RedNote, another Chinese social media app Tiktok users attempted to migrate to; however, the government is encouraging people to stay on American-created platforms.
The day Tiktok had its 12 hour ban, Instagram, owned by Meta, announced the release of a new app called Edits. Essentially, Edits is a replica of Capcut, but under the name of Meta, rather than ByteDance. In the description of Edits on the app store, it says “Edits is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone. It has all the tools you need to support your creation process, all in one place. Simplify your creative process,” proving the similarities it has with Capcut. Many people have been thinking ahead about the possible ban, and do see themselves and others resorting to Instagram. “I like Instagram because it gives more variety of people… more mutual connections with friends,” quoted Elise Moore, St. Andrew’s freshman. “Instagram is more Tiktok oriented than other apps.” People seem to also appreciate the ‘reels’ on Instagram, as they feel similar to Tiktok. They have a more comedic approach, with Tiktok having more of a range of content. Meta seems to be planning ahead for the ban, making their platforms more similar to Tiktok, so the move between apps will seem natural.
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Photo Credit: The Hollywood Reporter
Photo Credit: Silicon Labs
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