MARKETING

In terms of marketing. We’re aiming for a young adult target audience. As a team we discussed that this was the best course in terms of the marketing strategy, due to how versatile the fantasy genre can be when faced with different gameplay styles.

 ‘Bludgeons & Flagons’ should be a more casual and laid back experience, especially compared to other games within the fighting genre, what makes our project unique is this fact. Thanks to the more simplified controls and the priority on couch only multiplayer, ‘Bludgeons & Flagons’ should provide players with a fun multiplayer experience with a partner, that prioritizes fun over intricate balancing.