MISSION
Our mission is to deliver powerful, non-toxic dishwashing products made from biodegradable, plant-based ingredients, ensuring effective cleaning while protecting both people and the environment. We are committed to reducing plastic waste and empowering consumers to make responsible, sustainable choices every day.
VISION
To lead the way in creating a sustainable future by providing high-performance, eco-friendly dishwashing solutions that promote a cleaner, healthier planet for generations to come.
OBJECTIVES
Launch Peel Power Dishwashing Liquid in local markets
Increase brand awareness through social media campaigns and influencer partnerships.
Build a loyal customer base by introducing a rewards program for repeat buyers.
Establish Retail and Online Distribution Channels
Achieve Financial Sustainability and Growth
TEAM MEMBERS
Oversees product development, positioning, and strategy, ensuring the product meets customer needs and market trends.
Charles Ivon Cabasa
Manages the manufacturing process, ensuring efficient and high-quality production of the dishwashing liquid.
Matthew John A. Javellana
Develops and executes marketing strategies to promote the product, including advertising, promotions, and brand positioning
Lorraine Antonette Floresca
Drives sales by building relationships with retailers, wholesalers, and distributors, ensuring the product reaches consumers effectively.
Keith Graene Pablo
Ensures the dishwashing liquid meets quality standards, testing for consistency, performance, and compliance with regulations.