Namwaw seeks to provide catering services for small parties and special events. To provide a comfortable and fun environment and determine the food needs and budget, a consultation is done with the customer. Marketing exists to provide easier, convenient services for the customers. Namwaw will prepare meals specified by the client’s dietary requirements or desired menu selection and will plan and prepare all the meals. Each meal will be stored with instructions so that the client will be able to heat the food or it can be served fresh. The food will be purchased and then taken to the customer’s kitchen where it will be prepared. The personal chef will prepare the food, offer catering services and then clean up after the event, the food is also purchased on the same day it will be prepared and is prepared in the customers home.

To go above and beyond client expectations by providing the most dependable and professional services possible. It is to assist busy executives, individuals, and families to have a relaxed lifestyle by preparing delicious meals according to their needs. The food will range from basic comfort foods to gourmet selections that will be designed to meet each customer’s health needs and personal favorites.

“Namwaw Personal Chef Services will provide healthy, delicious tasting, and high-quality food and services that will compliment your lifestyle, home and social needs, and progress of your businesses.”

Namwaw Chef Services Group offers restaurant consultation that knows the effects of poor decision-making on restaurants. The brand specializes in analyzing and recommending best practices to keep restaurants open and profitable. The question concerning why some restaurants fail within the first five years has been debated and studied extensively. While there is no singular answer, many of these restaurants have similar characteristics which may have led to a sure downfall. Commonly cited reasons include poor management, a bad location, lousy customer service, or simply a lack of operations planning, which can defeat an establishment even before the doors have even opened.

At Namwaw Chef Services, we deliver the total restaurant concept from start to finish, including:

• Manufacturing and launching of new products,

• Designing and furnishing your kitchen and dining room,

• Training your staff in the newest cooking methods,

• Photographing and marketing your restaurant

• Reconstructing your menu to reflect local food availability, seasonal products and changing taste trends.

Most chefs cannot envision working at any other job. They love the creative process and find the art of menu development—tasting, combining flavors, cooking, testing, and starting over until it’s right. This is often far more interesting than the science or economics of restaurant menu development, including what flavor combinations work together seasonally; how to source their ingredients locally and/or organically; whether their vision of the menu is affordable on their budget; and, most importantly, whether customers will love what they create. Because all the creativity in the kitchen is wasted if the dining room is empty.

We are living in a digital era where social platforms are very engaging with the use of advanced technology including the promotion of any product or service. Namwaw Chef Services combines years of experience with expert food photographers in food design, digital photography, and photo processing to bring your food promotions to life. Moreover, prioritizing world-class output from our partners' uplifting local talents.

Namwaw Chef Services provides culinary expertise that enhances your food styling project because for us, it’s more than a picture. We understand communications and advertising, and we know that it’s not just making a food shot look pretty but also understanding the important factors. We pay close attention to layout, composition, and marketing appeal including texture, tone, background, angle, and impact.

• Namwaw Partnerships and joint ventures. Namwaw Company will enter into strategic partnerships and joint ventures with other players in the market, such as sound and light systems, professional photography teams, event stylists, event coordinators, and more. Strategic partnerships and joint ventures will allow the Namwaw chef services to gain access to different consumer groups, and their market behavior and consumption patterns.

• Increase in operating capacity.

Increased production capacity will allow Namwaw Chef Services to reach more customers within the same market. It would also lead to more efficiency and effectiveness – especially in controlling overhead costs.

• Increase in marketing investment.

Namwaw company can also increase its investment in marketing and advertising activities to increase market penetration. Namwaw will try to develop and design engaging communication content that is relevant to its various market group.

• Having flexible and competitive pricing

The Namwaw Company may introduce competitive pricing and price cuts to increase the appeal of its services. Competitive pricing will be a source of competitive advantage for the company, and will lead to enhanced consumer engagement with the service.

• The company will build its own event venue or function hall. This is a new service that will be offered to the public; the target market for this development is clients who prefer to have special parties or events in event venues rather than in their own homes or buildings. This is a way for Namwaw to maximize the service it provides to the market, since clients may avail of both the event venue and Namwaw's catering services at the same time, which is beneficial to both the client and the Namwaw company.

• Namwaw plans to build and open its own physical store in the near future. Namwaw started with only office and production space, but it will now build its physical store so that everyone can experience Namwaw's exceptional food offerings. There is no need for occasions or events because the quality service of Namwaw chef services can be experienced by various customers even on ordinary days. This will provide the company consistent and stable revenue because it operates on a daily basis, unlike before, when there was no physical shop.

• Expansion of Namwaw chef services not only in Baguio City but in other regions.

This will include expansion locally to different cities or within the same geographic region. In regional expansion, Namwaw Company will take into consideration any cultural differences that will need to be accommodated in the expansion process in terms of marketing or service modifications and consumption methods.

• Additional office space will be built by Namwaw.

This is beneficial to Namwaw and the clients since clients interested in Namwaw chef services can conveniently enquire and receive high-quality services. As a result of the duplication of operation or customer assistance, the company will get more clients and profit.

• Namwaw will launch an online-based service.

This is a channel through which the Namwaw service may be given online or over the internet, namely the restaurant consultation contained in the Namwaw service. With this channel, the company will be able to reach more clients because even interested clients in distant regions will be able to experience Namwaw's quality service because the online-based channel eliminates the need for face-to-face interaction. All transactions and discussions will be conducted online smoothly.

• Namwaw chef services will adapt and learn new cuisine from both local and international sources. This will expand the company's menu offerings and increases the breadth of the company’s reach, and also allows Namwaw Chef Services to penetrate new market segments with different tastes and preferences.

• Namwaw chef services will provide full-package catering and styling services for clients' special events. Stylings, chairs and tables, professional MC, performers or entertainers, plates and tableware, waiters and waitresses, clean-up teams, professional event coordinator and planner, sound and lighting systems, photography, giveaways, food and beverages, and more are all included in the package. This development will be able to boost the company's profit because all of the resources come from Namwaw, so it will be the only one to earn.

The marketing strategy is the core of the main strategy:

1. Emphasize service and support

2. Build a relationship business

3. Focus on new small business or existing and anyone seeking good food in any event as key target market

1. 93% of startup costs will go to assets.

2. The building to be used will be personally owned as more of our services being offered can be done online consultation or at the client's business location.

3. Other expenses such as tools and equipment will be purchased for around PHP 500,000.00 more or less.

4. Startup costs will be financed through a combination of owner investment, short-term loans, and long-term borrowing. The startup chart shows the distribution of financing.

Other miscellaneous expenses include:

• Marketing/advertising consultancy fees of PHP 50,000.00 for our company logo and assistance in designing our grand-opening ads and brochures.

• Legal fees for corporate organization filings: PHP15, 000.00.

• Retail merchandising/designing consultancy fees of PHP200, 000.00 for kitchen layout and fixture purchasing.

• Goods and services

• Point-of-sale systems

• Kitchen materials and equipment

• Intellectual resources

• Vehicles and distribution networks

• Financial resources

• IT equipment and hardware

• Internet, water, and electricity

• Office space

• Production facilities

• Office supplies and equipment

• Time and effort

• Professional photography materials and equipment