MARKETING & AUDIENCE ENGAGEMENT
As Editor-in-Chief, I do all the behind-the-scenes work on the website, and work closely with the current Social Media Managers to fully market stories, social media posts, our donation and advertisement options and more.
ADVERTISING
For the first time ever, I chose to open up advertising options on our website. Using snoads.com, there are now three ads available in three different spaces, with a total of nine openings offered. While we have yet to get our first customer, I've continued to send advertising emails to a variety of nearby companies.
Similarly, I decided to make this the first year with a donation option available on the website. So far, $125 has been donated using the donation button.
I worked with other editors to continuously push our advertisement and donation options to the community on both social media and the website.
Again, I worked with other editors to continuously push our advertisement/donation options to the community on both social media and the website.
MARKETING
Social media is the main marketing tool used. This includes social media posts, marketing to encourage donations and ad purchases, advertisements for articles on the website, advertisements to help the yearbook increase sales, quizzes and polls to get student voices, etc. I personally worked with another editor to create quizzes using facts from articles to encourage students to go read the stories and find answers to the questions. This increased our engagement and responses.
However, I've been working with other editors to branch out in how we market our content. This includes hanging posters around the school, providing students and teachers with Rock Media merchandise to rep around the school and more.
See below for examples of marketing on social media.
Linktree
With the start of the new year came new things for us, too! I worked with one of the Social Media Managers to establish a Linktree that includes links to all social media accounts, the website, specific article categories and more, all in one place. This helped our audience navigate our different accounts and website with ease.
ANALYTICS
By posting on social media every single day, we have established loyal followers who expect daily content. The social media has also better connected our followers to the website, as it allows them to easily follow posts and links to the site.
Most Recent Social Media
While our most popular posts are typically related to sports and politics, we make sure there is reporting on all areas of academics, athletics and activities. We increase interaction by using tags, hashtags, locations and other features available to boost posts.
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Start of the Year
At the start of the year, we were still getting into the routine of posting every day. As we posted more and more, we grew in interaction and followers. We also synced our Facebook with our Instagram and began using features such as "collaborations" with other accounts on Instagram, also increasing interactions.
Web Analytics
SNO, our website host, automatically generates graphs and stats for our website's analytics. I work to study these to understand what kind of content resonates with our readers
In the last year, we've had over 23,000 page views on the website from almost 2,000 unique users. Our peak was June 28, when I published my article on the tornado that hit.