Digital Digest #10

In this end-of-year digital digest we notes a slight 1% decrease in the media market, while digital media has caught up with television in terms of reach and is effective in reaching audiences up to 50 years old. Delivery and streaming services continue to grow, and e-commerce is transforming into mobile e-commerce with leading companies such as OLX, Aliexpress, and Rozetka dominating the mobile app space. However, optimization of mobile web pages remains a global issue, so investing in owned media is recommended to prevent losing customers due to long loading times.