PUTTING MULTIMODALITY TO USE

Program Day 1

KEYNOTE

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23/09/2021

09:00 - 10:00

JOHN BATEMAN

FROM MULTIMODAL SEMIOTICS TO MULTIMODAL CORPORA: THEORETICAL FOUNDATIONS FOR EMPIRICAL ANALYSIS

ADVERTISING

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23/09/2021

10:15 - 10:55

23/09/2021

11:10 - 11:50

SONJA MOLNAR

DEVELOPING MULTIMODAL ARGUMENTATION: A DIACHRONIC EXPLORATION OF PRINT ADVERTISING STRATEGIES

MATTHIEU BACH

IS THE CONSTRUCTION GRAMMAR FRAMEWORK MULTIMODAL? A CRITICAL CORPUS-BASED THEORETICAL DISCUSSION

SOCIAL MEDIA

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23/09/2021

13:30 - 14:10

23/09/2021

14:20 - 15:00

CRISPIN THURLOW, GIORGIA AIELLO, LARA PORTMANN

ENVISIONING SOCIAL MEDIA: VISUAL AND MEDIA IDEOLOGIES IN STOCK PHOTOGRAPHY - A MULTIMODAL, CORPUS-BASED APPROACH

ADRIAN YIP

GENDER REPRESENTATIONS OF TENNIS PLAYERS IN THE NEW MEDIA: A CORPUS-ASSISTED CRITICAL DISCOURSE ANALYTIC STUDY

SOCIAL MEDIA

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VIDEO GAMES

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23/09/2021

15:30 - 16:10

23/09/2021

16:20 - 17:00

LISA BLASCH

CONCEPTUALIZING PHOTOGRAPHIC GENRES IN VISUAL POLITICAL SOCIAL-MEDIA COMMUNICATION: CORPUS-BASED, PRODUCT/ION-BASED, RECEPTION-BASED

DUŠAN STAMENKOVIĆ, MLADEN POPOVIĆ, SAŠA TRENČIĆ

EVALUATING THE SALIENCE OF IMAGE AND TEXT IN DOCUMENT-LIKE VIDEO GAME SCREENS: AN EYE-TRACKING APPROACH

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